Optimising Workflow : How AI Tools are Changing Business Operation

September 12, 2023

The incorporation of Artificial Intelligence (AI) solutions has revolutionised workflow efficiency in today’s dynamic commercial environment. AI is changing how organisations run by automating repetitive processes and gaining insightful data from massive databases. In this enlightening blog article, we’ll investigate how AI technologies are reshaping company processes and examine their transformational impact.

Automating repetitive tasks:

AI technologies are skilled at managing time-consuming, repetitive tasks that frequently obstruct workflow productivity. Businesses may shift human resources to more strategic and innovative projects by automating these operations, thus increasing total productivity. Think about a customer care department that uses chatbots that are AI-powered. These automated systems can respond to frequent client questions, freeing up human agents to address more intricate and individualised conversations.

Decision-making and Data Analysis:

Massive datasets can be analysed by AI technologies in a way that yields insightful data that helps decision-makers make better choices. Businesses may use AI-driven data to spot patterns, forecast outcomes, and make goals-aligned strategic decisions. Consider a retail company that uses AI to study industry trends, consumer preferences, and sales data. This data-driven strategy allows the company to optimize inventory levels, adjust pricing strategies, and tailor marketing campaigns to meet customer demands.

Enhancing Personalization

Businesses may provide clients highly customised experiences thanks to AI tools. AI can segment audiences and offer specialised suggestions by analysing consumer data, resulting in a more interesting and pertinent user experience. Imagine an e-commerce site that uses AI to suggest items based on a customer’s past product purchases and browsing activity. This degree of personalisation raises conversion rates and improves client happiness.

Resource allocation and predictive maintenance

Through the optimisation of resource allocation and the prediction of equipment breakdowns, AI systems have revolutionised maintenance procedures. AI can forecast when machinery needs repair by analysing equipment data, reducing downtime and increasing operational effectiveness. AI-powered solutions can monitor the operation of industrial equipment and send maintenance personnel timely notifications, avoiding expensive breakdowns and assuring reliable output.

Streamlining Supply Chain Management

AI tools are revolutionizing supply chain management by optimizing inventory levels, demand forecasting, and distribution logistics. These tools enable businesses to minimize costs, reduce waste, and enhance customer satisfaction through timely deliveries. Consider a global logistics company employing AI to analyze shipping data, demand patterns, and weather forecasts. By leveraging AI insights, the company can optimize shipping routes, reduce delays, and meet customer expectations effectively.

Improved Customer Engagement:

AI tools facilitate enhanced customer engagement by analyzing customer interactions and sentiments. Businesses can gain a deeper understanding of customer preferences and pain points, enabling them to tailor their products and services accordingly. Imagine a social media management platform utilizing AI to analyze user comments and engagement metrics. This AI-driven analysis provides valuable insights into customer opinions, enabling businesses to refine their content strategies and foster meaningful interactions.

The integration of AI tools into business operations is fundamentally changing the way companies operate and succeed in the modern world. By automating tasks, analyzing data, enhancing personalization, predicting maintenance needs, optimizing supply chains, and engaging customers, AI tools are unlocking new levels of efficiency and innovation. As businesses continue to harness the power of AI, they are poised to gain a competitive edge, increase productivity, and deliver exceptional experiences to customers. Embrace the transformative potential of AI tools and witness your business operations reach unprecedented heights in the digital era.

Covid-19 and Digitalization of Businesses

October 15, 2021

The ongoing pandemic has brought a huge catastrophe to the world in every aspect including society and economy. It affected businesses no matter big or small, public or private sectors. With the huge tragedy comes changes that cannot be avoided but embraced.

Movement restriction, physical distancing, and supply disruption have opened a new path for humans to be able to resume living their lives. The crisis brings evolution to the way of living and whether we like it or not, we have to embrace it. Most businesses, particularly small and medium enterprises (SMEs) were not prepared to deal with such a huge scale epidemic. Many of them had to shut down their businesses due to high rentals and other overhead costs that they could not afford to pay.

Nonetheless, the new normal policies are still restricting physical businesses from fully functioning as they did before. As a result, many have started to pivot into other approaches for them to maintain their businesses since the start of the pandemic and this is where Digital Transformation comes through. The need for digitalization that comes with the pandemic has changed plenty of aspects of businesses such as marketing as well as the interaction between customers and sellers. With Digital Transformation, many individuals have found themselves in need of upskilling and reskilling.

As said before, other than digitalization, unemployment also comes with the pandemic. With many businesses that were shut down and downsized, many Malaysians found themselves out of jobs. As reported by Kam (2020) “An average of 10,000 Malaysians per month lost their jobs in 2020”. According to the Department of Statistics, Malaysia, the amount of unemployment in August was 4.7% and in January 2021, the unemployment rate increased to 4.9%. Losing jobs in what can be said, the remarkably difficult time of our lives can be very damaging to individuals. As many have known and experienced, losing a job could lead to many risks such as losing a home, losing the sole income of the family as well as declining physical and mental health. However, with the high vaccination rate, it seems that the world is getting a little bit brighter.

Looking on the bright side of things, retrenched workers who are back to looking for jobs can take the opportunity during their retrenchment time to increase their chances at employment by upskilling and reskilling themselves. They could use the time to figure out what they want to do, either going back to the same job scopes that they have or maybe, explore jobs that are in demand in the market right now.

Retrenched workers can acquire the in-demand talents within the market and hone those skills to improve their chances of being employed. With the new skills that they acquire, they are not restricted to work under a company, but can also start their own businesses by establishing their own e-commerce sites.

To help with economic growth and increasing the hiring of employees, the Malaysian Government has provided training for new hires and retrenched workers. Especially for new hires, the PENJANA KERJAYA initiative will help employers to upskill their employees with new training while also receiving monthly hiring incentives from the government. Meanwhile, EIS PERKESO also gives a new breath to employees who were under the category of loss of employment (LOE) such as retrenchment. People under this category can apply for Job Search Allowance while waiting to secure a new job, and also various training to upskill and reskill themselves. By upskilling themselves with the latest skills, they position themselves in a better place in the competitive job market. At present, digital skills are highly important for all workforce as businesses moved online. Specifically, digital marketing training will help the participants to have a better understanding of Digital Marketing and all the processes. For example, participants will learn how to create brand awareness, use social media to grow their business, and execute digital marketing campaigns. In summary, it is no doubt that upskilling and reskilling yourself will benefit you greatly in your chances of getting hired.

Note: Ommtech Digital Marketing Academy is also one of the training providers under the Training Programme organized by PERKESO under the PENJANA KERJAYA scheme. We are currently organizing Intermediate Digital Marketing Training specifically for retrenched workers. For more enquiry, reach us out at 016-2024852 or visit our page:

19 Ways to Grow your Personal Brand with LinkedIn

July 9, 2019

When It comes to choosing a platform that’s best geared to help you build your personal branding, LinkedIn is definitely the go-to social media channel, with over 500 million members and consistent rapid growth.

LinkedIn gives you many ways in which to grow your personal branding. Below are the Top 19 Ways of Building Your Personal Branding through LinkedIn:

1. Create your value proposition

It’s all about being different and creating your unique selling point. Clearly tell your LinkedIn contacts what your unique proposition is and how you differentiate yourself from others. Share with your connections what drives your passion.

2. Write an attention-grabbing headline

The headline appears under your name on your LinkedIn profile. Focus on what keywords your prospects will be using in searches to find people in a similar industry like yours. Incorporate these keywords into your headline, by sharing on how you help people get their jobs done. Customized headlines will make it easier for your prospects to find you and helps your LinkedIn profile stand out from the crowd.

3. Build an all-star profile. Focus on optimizing your profile.

  • Use a good headshot picture:

Nobody would like to connect to a faceless profile. Build trust by uploading your proper headshot picture. Don’t forget to smile.

  • Make use of background image:

Instead of posting some random mountain picture, post a customized background image which is more related to your professional life.

  • Capitalize the multimedia attachment as social proof:

Update your profile with some of your past project’s images. This will increase your credentials on LinkedIn.

  • Identify the key industry terms and used it effectively in your profile summary:

Search for your industry related keywords and use it effectively in your profile summary. This will help your prospect identify easily with your profile. While crafting your summary, share who you are, how you help people to solve their problems and state your industry experience.

  • Add links to your other social media accounts such as Facebook, Instagram and Twitter.

4. Use a customized URL

LinkedIn has a high Google Page Rank. By customizing your LinkedIn URL with your full name, your name can rank high in Google.

5. Update your skills and get endorsed by your connections

You can update up to 50 skills in your LinkedIn profile. The top 3 skills are visible without a click. Choose skills you want to feature prominently on your profile. Endorsements increase your credibility among your prospects. Ask for recommendations from your LinkedIn contacts.

6. Connect with the right people.

Connect to like-minded people and keep growing meaningful LinkedIn networks. Focus on building an interactive and engaged community with your LinkedIn network.

7. Build professional reputation through your post

Post content relevant to your current profession or business, keep it subject orientated and not generalised. Narrow down your key topics and create content revolving around these topics.

8. Post valuable content

Add value to your LinkedIn circle. Share some industry-related topics which can add real value to your LinkedIn contacts.

9. Be authentic & consistent with your voice

  • Be YOU. Be authentic and real.
  • Learn from other successful LinkedIn influencers and be inspired by them. Don’t compare your LinkedIn personal branding journey with theirs, just be honest & authentic about your journey.

10. Post video content

LinkedIn, in 2019, now places more emphasis on video content, so start sharing video content consistently as part of your content marketing strategy.

11. Share your story about your professional journey.

Stories empower and touch humans like no other medium. Connect directly to your audience’s emotions. Share with your audience how your professional journey started, the trials and tribulations you faced along the way, what you learned and how it has shaped your character and helped you enhance your professional life. Inspire others through your story.

12. Engage with other peoples content

Show your appreciation, by interacting with the content of your followers and connections. Like and comment on their post if it resonates with you and supports your LinkedIn connections by genuinely engaging with their post.

13. Learn from LinkedIn influencers

Excellence remodelling. Find LinkedIn influencers from your industry and see what kind of content they are sharing. You can learn how they connect to their audience and add value to their followers.

14. Join industry-related groups

A LinkedIn group is a great platform for you to share your expertise and insight and ask for guidance from fellow group members. You can join up to 100 groups on LinkedIn. It’s a great platform to build connections with people of similar interests.

15. Write an article on LinkedIn

Writing an article is a great way for you to contribute your professional insight on LinkedIn. Your article will be displayed on your profile. A well-written article will help you to generate more visibility on LinkedIn.

16. Add value

Always focus on adding value through your LinkedIn engagement (comment, message, and post). Do not spam your contact’s inbox with 100s of hard-selling messages. Give before you ask. Ask your contacts on how you can help them. Add value to them in the best possible way.

17. Create a SlideShare account

Share your presentation on SlideShare. Slides uploaded on SlideShare get indexed by Google. Add your SlideShare presentation on your LinkedIn profile to boost your visibility on LinkedIn.

18. Share your LinkedIn profile on other social media channels

Tap on your connections from other social media networks. Ask them to follow you on LinkedIn.

19. Bring your connection from online to offline

Participate in #LinkedIn local in your area, as it is another gateway that may open doors to new business opportunities, allowing you to catch up with your LinkedIn connections in person.

In Conclusion

Building a personal brand on LinkedIn needs consistency and persistence. It requires a lot of effort to build a good, strong personal branding but it is well worth the effort and time, to build solid and fruitful connections.

Crafting a strong personal branding on LinkedIn will create a lot of new opportunities and possibilities for you.

If you haven’t begun to build your personal brand on LinkedIn, you are definitely missing out on many great opportunities. Wait no more; use the top tips above and start building today.

So, what are your thoughts about creating your personal branding on LinkedIn?

What is Passion for you?

September 23, 2018

When you are passionate about something, every approach you take will be different.

For me sharing knowledge has always been my passion. Since young, I always loved to share the new things I learned with my friends.
Sometimes the entire conversation would look like a “knowledge transfer” session. ?
People always said, “You’re going to be a teacher.”
Some called it “your calling.” But how do we know what is our “calling”?
Maybe following something that truly brings joy to you can guide you to your “calling.” I was in my “elements” in the picture above. It was taken at my recent digital marketing training.
I’m a passionate trainer. I always feel so pumped up and in the ‘zone” during my training. I believe through my training I can truly impact someone’s life & business in a positive way.
I am most passionate about bringing positive impact through my training.
What are you passionate about?

SHARE it in the comment section.

What is your “Secret Shifter”?

September 23, 2018

Sometimes you feel happy; sometimes you feel sad. ??

Sometimes you have the world under your feet; other times you feel everything’s too heavy.
Sometimes you feel you have all the answers and then again you’re just lost in the puzzles.
.
We all have been there. What can you do when you are feeling low? When you are down in the doldrums it’s good to have some ‘secret shifters’ up your sleeve…
So what is this ‘secret shifters’?
Secret Shifters is some form of activity you can do to change your ‘feeling low’ mood and change your frequency to a higher vibration. It can be a simple act like listening to your favourite music.?
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Some of the ‘Secret Shifters’ are:
-recall some of your favourite memories…
-thinking of your favourite things or loved ones…
-getting outside more…
-walking outdoors or surrounding yourself with nature?
-listening to music
.
It only takes a simple conscious thought to change how you feel. In the end, it’s entirely up to you to make a really beautiful life for yourself.
DECIDE NOW. MAKE IT HAPPEN.
Because YOU DESERVE IT.
.
One of my favourite ‘ Secret Shifters” is to get closer to nature and mother earth.

What are your ‘Secret Shifters”? ?: Yathav

Serena Williams – Will this defeat break her or fuel her?

September 23, 2018

“Serena’s Worst defeat in her two decades-spanning careers” scream the headlines on every top sports news site. She is just making a comeback to the sports world after a year’s hiatus to become a mother…and battling life-threatening pulmonary embolism during the delivery.

Will this defeat break her or fuel her? Being the sportsperson she is…..I’m sure this will fuel her.

I always enjoy watching tennis. I find tennis very similar to business.

You need to put 100+ hours of hard work to practice your craft and master it. You need an amazing team to support you to chase your goals and to encourage you when you lose a game. You need a great coach to guide and motivate you to excel.

And watching Serena for so many years I have always admired her lioness-like on-court intensity and her never-die attitude. It will be amazing to watch her when she is near the defeated line. Her focus will get more intense. She will find ways to turn the game around. Serena always takes her loss to fuel her to make a winning comeback. I think this defeat will fuel her to work harder. Grand slam No 24 is very near.

As entrepreneurs, acknowledge your defeat, improve your strategy, take time to master your craft and surround yourself with people who will lift you up when the battle gets tough.