Mastering modern social media marketing — strategies, tools and insights

This is a 2-day, HRD Corp claimable training programme by Ommtech Digital Marketing Academy that equips marketing professionals with the strategies, tools, and insights needed to maximise social media marketing impact. The programme covers Facebook, Instagram, TikTok, and LinkedIn marketing, as well as AI-powered content creation, AI photo editing, and AI video editing — all in a practical, hands-on format.

This programme is designed for marketing managers and executives, digital marketing specialists, social media managers, e-commerce managers, entrepreneurs, and business professionals who want to build or sharpen their social media marketing skills. It is suitable for both beginners looking for a structured foundation and experienced marketers wanting to incorporate AI tools into their workflow.

The programme runs for 2 full days covering 8 modules. Day 1 covers social media marketing fundamentals, buyer persona creation, keyword research, Facebook marketing, Instagram marketing, and TikTok marketing. Day 2 covers LinkedIn marketing for B2B, content creation using ChatGPT, AI photo editing, and AI video editing.

Yes. This training is 100% HRD Corp claimable. Ommtech Digital Marketing Academy is an HRD Corp-approved training provider in Malaysia. Employers can submit claims through the HRD Corp e-TRiS portal, and Ommtech’s team provides full documentation support to guide you through the claim process.

The programme covers four major platforms in depth: Facebook (profile and page optimisation, Groups, Events, Ads), Instagram (business setup, Stories, Reels, analytics), TikTok (content creation, TikTok Ads, analytics), and LinkedIn (profile and page creation, Groups networking, B2B marketing, LinkedIn Ads). Each platform is covered with practical, Malaysian business-relevant examples and case studies.

Yes. Day 2 includes three dedicated AI modules: Module 6 covers using ChatGPT for content creation — including captions, copywriting, and diverse content needs; Module 7 covers AI photo editing tools to enhance visual marketing content; and Module 8 covers AI video editing tools for creating compelling social media videos. These modules ensure participants leave with both social media strategy skills and modern AI-powered production capabilities.

After completing the programme, participants will be able to: develop a social media marketing strategy using the digital marketing sales funnel; create and optimise business pages across Facebook, Instagram, TikTok, and LinkedIn; run paid advertising campaigns on Facebook, TikTok, and LinkedIn; create engaging content with AI tools including ChatGPT; produce and edit marketing visuals and videos using AI; conduct keyword research and build accurate buyer personas; and measure social media marketing performance and ROI.

Yes. Ommtech offers this programme as both a public open-enrolment session and a fully customised in-house corporate training programme. In-house sessions can be tailored to your organisation’s industry, platforms, and marketing objectives. Contact Ommtech at sales@ommtech.com.my or call 016 202 4852 to request a corporate programme.

Public face-to-face training sessions are conducted at various venues across Kuala Lumpur and Selangor. Ommtech also offers online public training for participants who prefer to attend remotely. For in-house corporate training, sessions can be delivered at your company’s premises anywhere in Malaysia. Contact Ommtech at sales@ommtech.com.my or call 016 202 4852 to check upcoming schedules and available formats.

Module 2 covers the full scope of Facebook marketing for business, including optimising your Facebook profile and business page, leveraging Facebook Groups and Events to build community and engagement, designing effective posts and writing compelling copy, and running and managing Facebook Advertisements. Participants will leave with practical skills to manage and grow a brand’s Facebook presence.

Module 5 focuses on LinkedIn for B2B marketing. It covers creating an effective personal LinkedIn profile and company page, using LinkedIn Groups for professional networking, understanding how to use LinkedIn specifically for B2B lead generation and business development, and mastering LinkedIn Advertisements. This module is particularly valuable for professionals in corporate sales, recruitment, and B2B services.

Yes. Analytics and performance measurement are integrated throughout the programme. Module 1 introduces Google Trends and keyword research for strategic planning. The Instagram module includes a dedicated segment on Instagram analysis and reporting. TikTok analytics is covered in the TikTok module. The programme benefits also highlight accurate marketing and ROI assessment as a core outcome, giving participants a foundation in measuring the effectiveness of their social media efforts.

Assessment is activity-based and practical throughout both days. Participants complete hands-on tasks in each module — including platform exercises, content creation activities, and campaign planning tasks. Trainer evaluation is conducted through observation and review of outputs, with no written examination required.