AI-powered visuals and video for marketing teams
Empower your team with our HRD Corp Claimable training solutions – All our training is 100% HRD Corp Claimable.
Welcome to “Unlock the Power of AI for Marketers: Craft Engaging Visuals & Videos with Ease.” This intensive training program is tailored for marketing professionals, content creators, designers, and entrepreneurs eager to leverage AI technology for dynamic content creation.
Over the course of this program, you’ll dive deep into the world of AI-driven marketing content, learning innovative techniques and tools to revolutionize your approach. From mastering AI image generation to crafting professional videos, you’ll gain practical skills and insights to enhance your creative output and drive impactful engagement.
Programme Benefits
- Master AI Image Generation: Develop proficiency in AI image generation techniques, enabling you to create visually compelling graphics with ease and efficiency.
- Enhanced Visual Content: Elevate the quality of your marketing visuals using AI-powered tools, resulting in more engaging and eye-catching imagery that captivates your audience.
- Efficient Workflow: Streamline your image creation process through AI automation, saving time and resources while maintaining high-quality output.
- Diverse Content Creation: Explore various AI models and techniques to create a wide range of visuals, from social media graphics to product mock-ups, meeting the diverse needs of your marketing campaigns.
- Engaging Video Content: Create videos that grab attention and hold viewer interest, leveraging AI to enhance storytelling and visual appeal.
Key Content
Day 1
Time : 9.00am – 5.00pm
Break : 10:15am – 10:30am / 3:15pm – 3:30pm
Lunch : 1.00pm – 2.00pm
- Understanding the fundamentals of AI image generation technology.
- Exploring different types of AI image generation models (DALL-E 2, Midjourney, Stable Diffusion, etc.).
- Discussing the capabilities and limitations of AI image generation tools.
- Mastering the art of crafting effective prompts to guide AI models towards desired outputs.
- Exploring different prompt techniques, including keywords, descriptions, references, and style guides.
- Practicing prompt engineering through interactive exercises with various AI tools.
- Exploring other AI-powered design tools like Canva and Adobe Spark.
- Demonstrating how to integrate AI tools into existing design workflows for enhanced efficiency and creativity.
- Discussing the specific needs and best practices for creating social media content using AI.
- Utilizing AI tools to generate eye-catching visuals for various social media platforms.
- Exploring strategies for optimizing AI-generated images for social media ad campaigns.
- Discussing ethical considerations and responsible use of AI image generation technology.
- Showcasing real-world examples of successful AI-generated marketing campaigns across various industries.
Day 2
Time : 9.00am – 5.00pm
Break : 10:15am – 10:30am / 3:15pm – 3:30pm
Lunch : 1.00pm – 2.00pm
- Exploring different types of AI video creation tools, such as HeyGen, Synthesia, and Sora.
- Understanding the capabilities and functionalities of each tool for video production.
- Cost Analysis and Budgeting
- Discussing the advantages of using AI-powered video creation compared to traditional methods.
- Learning the fundamentals of scriptwriting for effective video storytelling.
- Creating storyboards to visualize the flow and key elements of the video.
- Adapting scripts and storyboards for compatibility with AI video creation tools.
- Exploring text-to-video conversion tools that utilize AI to generate videos from written content.
- Demonstrating the creation of avatar-based videos using AI-powered platforms like HeyGen
- Discussing best practices for customizing and editing AI-generated videos for optimal impact.
- Discussing how to effectively integrate AI-generated videos into broader marketing campaigns.
- Exploring strategies for promoting and distributing AI videos across various channels.
- Analyzing real-world case studies
AUDIENCE
- Marketing professionals
- Content creators
- Designers
- Entrepreneurs seeking to leverage AI for marketing material creation.
METHODOLOGY
- Interactive Lectures
- Hands-on Activities
- Collaborative Learning
- Expert Guidance
- Post-Training Support
Frequently Asked Questions
What is the AI Visuals & Video Mastery programme by Ommtech?
This is a 2-day, HRD Corp claimable training programme by Ommtech Digital Marketing Academy designed for marketing professionals, content creators, designers, and entrepreneurs. Participants will learn how to use AI tools to create professional-quality marketing visuals and videos — covering AI image generation, prompt engineering, social media graphics, text-to-video conversion, AI avatar videos, and multi-channel video marketing strategies.
Who should attend this AI Visuals & Video training?
This programme is ideal for marketing professionals, content creators, graphic designers, social media executives, entrepreneurs, and anyone responsible for producing visual or video marketing content. It is suitable for participants with little to no prior experience with AI creative tools, as well as those looking to deepen their existing skills.
How long is the AI Visuals & Video Mastery training?
The programme runs for 2 full days covering 9 modules. Day 1 focuses on AI image generation — including prompt engineering, AI-powered design tools, social media graphics, and advanced applications. Day 2 covers AI video creation — including scriptwriting, storyboarding, text-to-video tools, AI avatar videos, and integrating AI video into marketing campaigns.
Is this training HRD Corp claimable?
Yes. This training is 100% HRD Corp claimable. Ommtech Digital Marketing Academy is an HRD Corp-approved training provider in Malaysia. Employers can submit claims through the HRD Corp e-TRiS portal, and Ommtech’s team provides full documentation support to guide you through the claim process.
What AI tools will participants learn in this course?
Participants will get hands-on experience with AI image generation tools including DALL-E, Midjourney, Stable Diffusion, Canva AI, and Adobe Firefly; and AI video creation tools including HeyGen (AI avatar videos), Synthesia, Sora, and InVideo AI (text-to-video). The course also covers prompt engineering techniques applicable across all these platforms.
What will I be able to do after completing this AI Visuals & Video course?
After completing the programme, participants will be able to: generate high-quality AI images for marketing using effective prompts; create social media graphics and ad visuals using AI tools; produce text-to-video content from written scripts; create professional AI avatar videos using platforms like HeyGen; write scripts and storyboards optimised for AI video production; integrate AI-generated visuals and videos into marketing campaigns; and use AI creatively and ethically within organisational guidelines.
What topics are covered in this 2-day AI Visuals & Video training?
The programme covers 9 modules: Module 1 – Introduction to AI Image Generation; Module 2 – Prompt Engineering for Effective Image Generation; Module 3 – AI-Powered Design Tools and Workflows (Canva AI, Adobe Spark); Module 4 – Creating Engaging Social Media Graphics and Ads with AI; Module 5 – Advanced Techniques and Ethical Applications for AI Image Generation; Module 6 – Introduction to AI Video Creation Tools (HeyGen, Synthesia, Sora); Module 7 – Scriptwriting and Storyboarding for AI Video; Module 8 – Generating Video Content with AI: Text-to-Video and Avatar-Based Videos; Module 9 – Integrating AI Video into Marketing Strategies.
Is this training available as in-house or corporate training?
Yes. Ommtech offers this programme as both a public open-enrolment session and a fully customised in-house corporate training programme. In-house sessions can be tailored to your organisation’s industry, team size, and specific creative needs. Contact Ommtech at sales@ommtech.com.my or call 016 202 4852 to request a corporate programme.
Where is the AI Visuals & Video Mastery training held?
Public face-to-face training sessions are conducted at various venues across Kuala Lumpur and Selangor. Ommtech also offers online public training for participants who prefer to attend remotely. For in-house corporate training, sessions can be delivered at your company’s premises anywhere in Malaysia. Contact Ommtech at sales@ommtech.com.my or call 016 202 4852 to check upcoming schedules and available formats.
Do I need design or video editing experience to attend this course?
No prior design or video editing experience is required. The programme is built for marketers and content creators — not technical specialists. It begins with the fundamentals of AI image generation and progresses through practical, hands-on activities. Participants with no creative software background will be able to follow and produce real outputs by the end of Day 1.
What is prompt engineering and why is it important for AI image creation?
Prompt engineering is the skill of writing clear, structured instructions that guide AI tools to generate the exact visual output you want. Module 2 is fully dedicated to this skill, covering keyword techniques, style descriptions, reference prompts, and tone guides. Strong prompt engineering skills directly determine the quality and relevance of AI-generated images — making it one of the most valuable skills taught in this programme.
What are AI avatar videos and how are they useful for marketing?
AI avatar videos are professional-quality videos featuring a realistic AI-generated presenter — without the need for a camera, studio, or human on-screen talent. Platforms like HeyGen allow you to create spokesperson videos, product explainers, and training content at a fraction of traditional production cost and time. Module 8 covers this in full, including how to customise avatars, add voiceovers, and edit the final output for different marketing platforms.
Does this course cover ethical use of AI-generated content?
Yes. Module 5 includes a dedicated segment on ethical considerations and responsible use of AI image generation technology, including copyright and commercial rights awareness, disclosure practices, and organisational guidelines for AI content. These principles are reinforced throughout both days of the programme.
How is this AI Visuals & Video training assessed?
Assessment is activity-based and practical throughout both days. Participants complete hands-on exercises in each module — such as generating AI images from prompts, creating social media graphics, producing a storyboard, and generating an AI avatar video. Trainer evaluation is conducted through observation of outputs and participation, with no written examination required.