LinkedIn marketing masterclass for corporate B2B teams

This is a 1-day, HRD Corp claimable training programme by Ommtech Digital Marketing Academy that provides a comprehensive, practical guide to using LinkedIn for personal branding, corporate branding, B2B marketing, social selling, content strategy, and LinkedIn Advertising. It is designed for professionals who want to maximise LinkedIn as a business growth and lead generation tool.

This programme is a must-attend for managers, executives, and sales and marketing teams who want to generate more brand exposure and leads through LinkedIn. It is also highly relevant for business owners, entrepreneurs, HR professionals involved in employer branding, and anyone looking to build their personal brand or company presence on LinkedIn.

The programme runs for 1 full day (9:00 AM to 5:00 PM) covering 9 modules: Module 1 – Introduction to LinkedIn; Module 2 – Building Your LinkedIn Profile; Module 3 – Connecting to the Right People; Module 4 – Creating Content for LinkedIn Success; Module 5 – LinkedIn Groups; Module 6 – Social Selling with LinkedIn; Module 7 – LinkedIn Premium Accounts; Module 8 – B2B Marketing on LinkedIn; Module 9 – LinkedIn Advertisement.

Yes. This training is 100% HRD Corp claimable. Ommtech Digital Marketing Academy is an HRD Corp-approved training provider in Malaysia. Employers can submit claims through the HRD Corp e-TRiS portal, and Ommtech’s team provides full documentation support to guide you through the claim process.

After completing the programme, participants will be able to: optimise their LinkedIn personal profile to build credibility and trust; write an attention-grabbing headline and compelling profile summary; build targeted connections with decision makers using Boolean Search; create and publish content that builds professional reputation; use LinkedIn Groups to grow a community and establish authority; apply social selling techniques to generate leads; understand LinkedIn Premium account options; build and manage a LinkedIn Company Page and Showcase Page; run LinkedIn Ads including Sponsored InMail; and measure and report on LinkedIn campaign performance.

Module 2 covers how to build a LinkedIn profile that commands credibility and trust. Topics include: writing a compelling profile summary that highlights results rather than just a resume; using multimedia attachments as social proof; crafting an attention-grabbing headline; and an introduction to the Social Selling Index (SSI) — LinkedIn’s measure of how effectively you are using LinkedIn for professional sales and networking.

Yes. Module 6 is dedicated to social selling on LinkedIn. Social selling is the practice of using LinkedIn to find, connect with, understand, and nurture potential clients and business partners — replacing traditional cold outreach with relationship-based prospecting. Participants will learn what social selling is, how to apply it strategically on LinkedIn, and the key habits and techniques that make social selling successful for B2B and B2C professionals.

Yes. Module 9 covers LinkedIn Advertising in full. Topics include: creating LinkedIn ads that generate traffic and conversions; setting up and managing ad campaigns; Sponsored InMail; audience targeting and bid setup; LinkedIn Ad reporting; and LinkedIn advertising best practices. Participants will leave with the practical skills to plan, launch, and optimise paid LinkedIn campaigns.

Module 8 covers B2B marketing on LinkedIn in depth, including: how to use LinkedIn specifically for B2B business development; creating and managing employer branding on LinkedIn; building a strong LinkedIn Company Page; using LinkedIn Showcase Pages for specific products or services; and developing a content strategy tailored for a LinkedIn company page audience.

Yes. Module 7 covers all four types of LinkedIn Premium accounts: Career (for job seekers and personal growth), Business (for expanding your network and business development), Sales (LinkedIn Sales Navigator for prospecting and lead generation), and Hiring (LinkedIn Recruiter for talent acquisition). Participants will understand the features and use cases of each account type to decide which, if any, is relevant to their professional objectives.

Yes. Ommtech offers this programme as both a public open-enrolment session and a fully customised in-house corporate training programme. In-house sessions are particularly popular for sales teams, marketing departments, and leadership teams wanting to build a consistent LinkedIn presence across the organisation. Contact Ommtech at sales@ommtech.com.my or call 016 202 4852 to request a corporate programme.

Public face-to-face training sessions are conducted at various venues across Kuala Lumpur and Selangor. Ommtech also offers online public training for participants who prefer to attend remotely. For in-house corporate training, sessions can be delivered at your company’s premises anywhere in Malaysia. Contact Ommtech at sales@ommtech.com.my or call 016 202 4852 to check upcoming schedules and available formats.

Assessment is participative and practical throughout the day. The programme uses a hands-on methodology including structured activities, video screening, case studies, and exploratory discussions. Trainer evaluation is conducted through observation and participation, with no written examination required.