Mastering Google Ads and SEO for high performance

This is a 5-day, HRD Corp claimable training programme by Ommtech Digital Marketing Academy that provides a comprehensive, in-depth grounding in both Google Ads (pay-per-click advertising) and SEO (Search Engine Optimisation). Participants will learn how to create and manage Google Ads campaigns, conduct keyword research, run YouTube Ads, optimise websites for search engines, and use advanced SEO tools such as Google Analytics, Ahrefs, SEMrush, and Moz.

This programme is ideal for digital marketers, marketing professionals, and e-commerce business owners who want to build or deepen their expertise in Google Ads and SEO. It is suitable for participants who are new to PPC advertising as well as those with existing campaigns who want to optimise performance. It is also relevant for anyone managing or overseeing a website’s organic search visibility.

The programme runs for 5 full days covering 11 modules. Day 1: Google Ads fundamentals and advanced Google Ads strategies. Day 2: YouTube Ads and Smart Campaigns and Local Search Ads. Day 3: Introduction to SEO — on-page, off-page, technical SEO, and backlink building. Day 4: SEO analytics, SEO team and content strategy, and technical SEO. Day 5: Local SEO, e-commerce SEO, and advanced SEO tools and reporting.

Yes. This training is 100% HRD Corp claimable. Ommtech Digital Marketing Academy is an HRD Corp-approved training provider in Malaysia. Employers can submit claims through the HRD Corp e-TRiS portal, and Ommtech’s team provides full documentation support to guide you through the claim process.

Google Ads is covered across the first two days in Modules 1 to 4. Topics include: types of Google Ads campaigns and when to use them; keyword research and strategy; ad structure and best practices; Quality Score and how to improve it; remarketing and audience targeting; Google Analytics integration with Google Ads; YouTube Ads creation and optimisation; Smart Campaigns; Local Search Ads; local SEO strategies; and bid and budget optimisation with data-driven decision making.

SEO is covered across Days 3 to 5 in Modules 5 to 11. Topics include: on-page, off-page, and technical SEO; backlink building strategies; Google Search Console setup and usage; SEO audits and data analysis; mobile SEO; video SEO for YouTube; content strategy and content gap analysis; website architecture and site speed; XML sitemaps, robots.txt, canonicalisation, and duplicate content; HTTPS and site security; Local SEO and Google My Business optimisation; e-commerce SEO (product pages, category pages, tracking); and advanced SEO tools including Google Analytics, Ahrefs, SEMrush, and Moz.

After completing the programme, participants will be able to: create, manage, and optimise Google Ads campaigns across Search, YouTube, Smart, and Local formats; conduct keyword research and build a data-driven keyword strategy; perform full SEO audits and implement on-page, off-page, and technical SEO improvements; use Google Search Console, Google Analytics, Ahrefs, SEMrush, and Moz for performance analysis; build and execute a content strategy aligned to SEO objectives; optimise for Local SEO including Google My Business; implement e-commerce SEO best practices; and create custom SEO reports and dashboards.

Yes. Module 3 is dedicated to YouTube Ads. It covers the types of YouTube ad formats and their benefits, how to create effective video ads for YouTube, YouTube audience targeting and remarketing options, and YouTube ad optimisation best practices. Participants will leave with the skills to plan, launch, and manage YouTube advertising campaigns as part of a broader Google Ads strategy.

Yes. Module 9 covers Local SEO in full, including how to optimise your Google My Business (Google Business Profile) listing, build local citations, manage customer reviews and ratings, implement local link building strategies, and track and report on local SEO performance. This module is particularly valuable for businesses targeting customers in specific geographic areas, including Malaysian SMEs and brick-and-mortar businesses.

Yes. Module 10 is dedicated to e-commerce SEO, covering product page optimisation, category page optimisation, site architecture and navigation for e-commerce, handling duplicate content issues, and e-commerce tracking and reporting. This module is directly applicable for e-commerce businesses, online retailers, and digital marketers managing product-based websites.

Module 11 covers advanced SEO tools in depth, including Google Analytics (traffic analysis and goal tracking), Ahrefs (backlink analysis and keyword research), SEMrush (competitor analysis and SEO auditing), and Moz (domain authority and on-page optimisation). Participants will also learn how to create custom reports and dashboards, interpret SEO data, and translate insights into actionable recommendations.

Yes. Ommtech offers this programme as both a public open-enrolment session and a fully customised in-house corporate training programme. In-house sessions can be tailored to your organisation’s website, industry, current Google Ads accounts, and SEO objectives. Contact Ommtech at sales@ommtech.com.my or call 016 202 4852 to request a corporate programme.

Public face-to-face training sessions are conducted at various venues across Kuala Lumpur and Selangor. Ommtech also offers online public training for participants who prefer to attend remotely. For in-house corporate training, sessions can be delivered at your company’s premises anywhere in Malaysia. Contact Ommtech at sales@ommtech.com.my or call 016 202 4852 to check upcoming schedules and available formats.

Assessment is participative and practical throughout all 5 days. The methodology emphasises learning through experience — including hands-on campaign exercises, SEO audit activities, case studies, and exploratory coursework. Trainer evaluation is conducted through observation and review of outputs, with no written examination required.