MASTERING MODERN SOCIAL MEDIA MARKETING: STRATEGIES, TOOLS, AND INSIGHTS

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INTRODUCTION

Duration: 2 days

Navigate the dynamic digital landscape with a robust understanding of Social Media Marketing. This comprehensive program equips professionals with the insights, strategies, and tools necessary to maximize social media marketing impact, ensuring expansive brand exposure and high-caliber lead generation.

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Programme Benefits

Amplify brand exposure
Consistent customer engagement
Global business expansion
High-quality lead generation
Innovative business collaborations
Accurate marketing and ROI assessment

Key Content

Day 1
Time : 9.00am – 5.00pm
Break : 10:15am – 10:30am / 3:15pm – 3:30pm
Lunch : 1.00pm – 2.00pm

MODULE 1 - INTRODUCTION TO SOCIAL MEDIA MARKETING AND PRINCIPLES OF SOCIAL MEDIA

Overview of Social Media Marketing Channels
Digital Marketing Sales Funnel
Google Trends
Advanced Keyword Research & Analysis
Creating a Comprehensive Buyer Persona
Social Media Marketing Process

Learning Outcome: Understand the diverse social media channels, the digital marketing sales funnel, and the social media marketing process. Gain skills in using Google Trends, conducting advanced keyword research and analysis, and creating comprehensive buyer personas.

MODULE 2 - FACEBOOK MARKETING

Optimizing Facebook Profile and Page
Leveraging Facebook Groups and Events
Effective Post Design and Copywriting
Mastering Facebook Advertisements

Learning Outcome: Master the optimization of Facebook profiles and pages, leverage Facebook groups and events, and enhance skills in post design, copywriting, and Facebook advertisements.

MODULE 3 - INSTAGRAM MARKETING

Comprehensive Guide to Instagram for Business
Maximizing Insta Stories and IG Reels
Case Studies: Successful Instagram Marketing
Instagram Analysis & Reporting

Learning Outcome: Acquire a comprehensive understanding of using Instagram for business, maximizing Insta Stories and IG Reels, and analyzing Instagram marketing efforts.

MODULE 4 - TIKTOK MARKETING

Introduction to TikTok for Business
Creating Engaging TikTok Content
TikTok Ads and Analytics
Case Studies: Successful TikTok Marketing

Learning Outcome: Understand the essentials of TikTok for business, create engaging TikTok content, and master TikTok ads and analytics.

Day 2
Time : 9.00am – 5.00pm
Break : 10.15am – 10.30am / 3.15pm – 3.30pm
Lunch : 1.00pm – 2.00pm

MODULE 5 - LINKEDIN MARKETING

Effective LinkedIn Profile and Page Creation
Utilizing LinkedIn Groups for Networking
LinkedIn for B2B Business
Mastering LinkedIn Advertisement

Learning Outcome: Learn to create effective LinkedIn profiles and pages, utilize LinkedIn groups for networking, and master LinkedIn advertisements for B2B business.

MODULE 6 - CONTENT CREATION WITH CHATGPT

Introduction to ChatGPT for Content Creation
Leveraging ChatGPT for Diverse Content Needs
Practical Sessions on Content Creation with ChatGPT

Learning Outcome: Learn to leverage ChatGPT for diverse content creation needs with practical sessions on content creation with ChatGPT.

MODULE 7 - PHOTO EDITING WITH AI TOOL

Introduction to AI Photo Editing Tools
Enhancing Visual Content with AI
Practical Sessions on AI Photo Editing

Learning Outcome: Gain insights into AI photo editing tools and enhance visual content creation skills with practical AI sessions.

MODULE 8 - VIDEO EDITING WITH AI TOOL

Overview of AI Video Editing Tools
Creating Compelling Videos with AI
Hands-on AI Video Editing Sessions

Learning Outcome: Understand AI video editing tools and create compelling videos with hands-on AI video editing sessions.

AUDIENCE

Marketing managers and executives
Digital marketing specialists
Social media managers
E-commerce managers and entrepreneurs
Business professionals

METHODOLOGY

Interactive Lectures
Hands-on Activities
Collaborative Learning
Expert Guidance

Available

Public Training