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5-9 June 2023 9.00 AM – 5.00 PM Online via Zoom
INTRODUCTION
Duration: 5 days
Welcome to this comprehensive training program on Google Ads and SEO optimization. In this program, participants will gain a deep understanding of pay-per-click (PPC) advertising with Google Ads, including how to create effective campaigns, perform keyword research, and use audience targeting and remarketing techniques to drive results.
Furthermore, participants will delve into the world of SEO optimization, learning how to optimize their website to improve site indexing and crawling, create canonical URLs, and employ smart URL management strategies.
They will also discover the power of structured data in improving their SEO ranking.
By the end of this training, participants will have the knowledge and skills to create successful Google Ads campaigns, optimize their website for search engines, and drive high-quality traffic to their site. They will be able to confidently make bid and budget optimization decisions, and defend those decisions with data-driven insights.
Programme Benefits
- By completing this training program, participants will gain the following benefits:
- Develop a comprehensive understanding of Google Ads and how it can be used to achieve marketing objectives.
- Learn how to conduct effective keyword research and develop a keyword strategy that drives traffic to your website.
- Improve your website’s indexability and crawlability to ensure that search engines can easily access and index your content.
- Learn how to create a site architecture that is optimized for search engines and users alike.
- Analyze your current SEO performance to identify areas for improvement and develop a plan to implement best practices.
- Gain the skills and knowledge necessary to confidently manage PPC campaigns and optimize them for maximum results.
- Learn advanced techniques for SEO optimization, including technical SEO, local SEO, and e-commerce SEO.
- Develop a content strategy that aligns with your SEO goals and drives engagement with your target audience.
- Learn how to use advanced SEO tools and create custom reports and dashboards to track performance and make data-driven decisions.
- Acquire valuable skills and knowledge that will enable you to take your digital marketing career to the next level.
Key Content
Day 1
Time : 9.00am – 5.00pm
Break : 10:15am – 10:30am / 3:15pm – 3:30pm
Lunch : 1.00pm – 2.00pm
- Introduction to Google Ads and its benefits
- Different types of Google Ads and when to use them
- Keyword research and strategy for Google Ads
- Ad structure and best practices
- Google Ads quality score and how to improve it
- Google Ads remarketing and audience targeting
- Introduction to Google Analytics and how to use it with Google Ads
- Google Ads best practices and optimization techniques
Day 2
Time : 9.00am – 5.00pm
Break : 10:15am – 10:30am / 3:15pm – 3:30pm
Lunch : 1.00pm – 2.00pm
- Introduction to YouTube ads and their benefits
- Creating effective video ads for YouTube
- YouTube audience targeting and remarketing
- YouTube ad optimization and best practices
- Introduction to Smart Campaigns and how to use them
- Introduction to Local Search Ads and their benefits
- Local SEO strategies and optimization techniques
- Creating effective ad copy for Smart Campaigns and Local Search Ads
Day 3
Time : 9.00am – 5.00pm
Break : 10:15am – 10:30am / 3:15pm – 3:30pm
Lunch : 1.00pm – 2.00pm
- Introduction to SEO and its benefits
- On-page optimization strategies and techniques
- Off-page optimization strategies and techniques
- Technical SEO optimization strategies and techniques.
- Backlink building strategies and techniques
Day 4
Time : 9.00am – 5.00pm
Break : 10:15am – 10:30am / 3:15pm – 3:30pm
Lunch : 1.00pm – 2.00pm
- Introduction to Google Search Console and how to use it
- How to perform an SEO audit
- Analyzing SEO data and making data-driven decisions
- SEO reporting and metrics
- Mobile SEO optimization and techniques
- Introduction to video SEO and how to rank YouTube videos
- Building an effective SEO team
- Content creation and optimization strategies
- How to perform a content audit and gap analysis
- Creating an effective content marketing plan
- Case study
- Introduction to technical SEO
- Website architecture and site speed optimization
- Mobile optimization and AMP
- XML sitemaps and robots.txt
- Canonicalization and duplicate content
- HTTPS and site security
Day 5
Time : 9.00am – 5.00pm
Break : 10:15am – 10:30am / 3:15pm – 3:30pm
Lunch : 1.00pm – 2.00pm
- Introduction to local SEO
- Google My Business optimization
- Local citation building
- Customer reviews and ratings
- Local link building
- Tracking and reporting on local SEO
- Introduction to e-commerce SEO
- Product page optimization
- Category page optimization
- Site architecture and navigation
- Duplicate content issues and solutions
- E-commerce tracking and reporting
- Overview of advanced SEO tools
- Google Analytics
- Ahrefs, SEMrush, Moz and other SEO tools
- Creating custom reports and dashboards
- Interpreting SEO data and making actionable recommendations
AUDIENCE
- This training program is ideal for digital marketers, marketing professionals, and e- commerce business owners who want to expand their knowledge and skills in pay-per- click (PPC) advertising using Google Ads.
- Whether you are new to PPC or want to improve your existing campaigns, this training program will provide you with the necessary tools and strategies to run efficient and effective Google Ads.
METHODOLOGY
Participative and practical – Emphasizing learning through experience, both from structured activities: Hands-on, case studies, and exploratory course works.