Empower your team with our HRD Corp Claimable training solutions – All our training is 100% HRD Corp Claimable.
14 June 2023 9:00 am – 5:00 pm Online via Zoom
INTRODUCTION
Duration: 1 days
When it comes to choosing a platform that’s best geared to help you build your personal & corporate branding, LinkedIn is definitely the go to social media channel, with over 500 million members and consistent rapid growth.
LinkedIn is one of the best networking tools for business owners. It helps you position yourself as a thought leader in your industry, and promotes your products and services.
Programme Benefits
- Learn to optimize your LinkedIn profile
- Understand how to strategically plan your LinkedIn Marketing campaign
- Understand the latest technical advances LinkedIn has to offer
- Create, develop and manage successful LinkedIn Business Pages
- Understand your LinkedIn Advertising options and challenges
- Monitor and measure your LinkedIn campaign performance
Key Content
Day 1
Time : 9.00am – 5.00pm
Break : 10:15am – 10:30am / 3:15pm – 3:30pm
Lunch : 1.00pm – 2.00pm
- LinkedIn Introduction
- Why YOU need to use LinkedIn
- How to write a LinkedIn profile that builds credibility and trust
- LinkedIn profile summary-Presenting your results, not your resume
- Capitalize the multimedia attachment as social proof
- Write an attention-grabbing headline
- Introduction to Social Selling Index
- Researching and listening on LinkedIn
- Building connections to like-minded people
- Building relationship with decision makers
- Creating an action plan to grow your LinkedIn connections
- LinkedIn endorsement & recommendation
- Using Boolean Search on LinkedIn
- Publishing content on LinkedIn
- Build Professional Reputation Through Your Post
- Keyword Research & Analysis
- Google Trends
- Keyword Tools
- LinkedIn Pulse
- LinkedIn Groups
- Building an interactive and engaged community with your LinkedIn network
- Create your own LinkedIn Group to position yourself as the go-to expert
- What is social selling
- Social selling with LinkedIn
- Making social selling a success
- How to maximize your LinkedIn growth with LinkedIn premium accounts
- LinkedIn premium account: Career
- LinkedIn premium account: Business
- LinkedIn premium account: Sales
- LinkedIn premium account: Hiring
- B2B marketing on LinkedIn
- Creating Employer branding on LinkedIn
- Creating a strong company page
- LinkedIn showcase page
- Content strategy for your LinkedIn company page
- Create LinkedIn ads that generate traffic and convert
- Set up and manage your campaign
- Sponsored In Mail
- Identify a target audience and set up your bid
- LinkedIn Ad Reporting
- LinkedIn best practices
- Key Takeaways
AUDIENCE
This program is a must buy-in for managers, executives, sales and marketing team who want to generate more brand exposure and leads through LinkedIn.
METHODOLOGY
Participative and practical – Emphasizing learning through experience, both from structured activities: Hands-on, video screening, case studies, and exploratory discussions.