CUTTING-EDGE DIGITAL MARKETING: STAY AHEAD IN A DYNAMIC WORLD

Empower your team with our HRD Corp Claimable training solutions – All our training is 100% HRD Corp Claimable.

INTRODUCTION

Duration: 5 Days

In the fast-paced world of digital marketing, staying updated with the latest trends, tools, and technologies is paramount. “Cutting-Edge Digital Marketing: Stay Ahead in a Dynamic World” is a 5-day comprehensive training program tailored to arm participants with the essential, forward-looking digital marketing skills. The training ensures your team is adept in utilizing the latest platforms, strategies, and tools effectively, guaranteeing not just survival but substantial growth in the digital landscape.

Click here for enquiry

Programme Benefits

Amplify brand exposure
Consistent customer engagement
Global business expansion
High-quality lead generation
Innovative business collaborations
Accurate marketing and ROI assessment

Key Content

Day 1
Time : 9.00am – 5.00pm
Break : 10.15am – 10.30am / 3.15pm – 3.30pm
Lunch : 1.00pm – 2.00pm

MODULE 1: INTRODUCTION TO DIGITAL MARKETING

Overview of Digital Marketing
Understanding the Digital Marketing Ecosystem
Exploration of Digital Marketing Framework
Latest Trends and Analysis Tools

Learning Outcome: Gain a robust and comprehensive understanding of the contemporary digital marketing landscape.

MODULE 2: CONTENT MARKETING

Essence of Content in Digital Marketing
Content Creation Strategies
Content Planning and Calendar Creation
Content Types and Their Impact

Learning Outcome: Master the process of consistent and compelling content creation.

Day 2
Time : 9.00am – 5.00pm
Break : 10.15am – 10.30am / 3.15pm – 3.30pm
Lunch : 1.00pm – 2.00pm

MODULE 3 - CANVA FOR DESIGN AND VIDEO

Significance of Visual Content in Marketing
Exploration of Image and Video Creation with Canva
Hands-on Canva Workshop
Successful Visual Content Case Studies

Learning Outcome: Effeively create and leverage visual content for enhanced marketing impact using Canva.

MODULE 4 - CAPCUT FOR VIDEO EDITING

Introduction to CapCut
Basic and Advanced Video Editing Techniques with CapCut
Successful Video Editing Case Studies

Learning Outcome: Master the art of video editing with CapCut for compelling marketing visuals.

Day 3
Time : 9.00am – 5.00pm
Break : 10.15am – 10.30am / 3.15pm – 3.30pm
Lunch : 1.00pm – 2.00pm

MODULE 5 - FACEBOOK MARKETING

In-depth Guide to Facebook Features
Effective Facebook Advertisements
Utilizing Facebook Insights
Advanced Facebook Marketing Strategies

Learning Outcome: Utilize advanced Facebook tools and strategies for optimized business growth and engagement.

MODULE 6 – INSTAGRAM MARKETING

Instagram for Business: A Complete Guide
Effective Use of Instagram Ads, Stories, and IG Reels
Instagram Analytics and Insights

Learning Outcome: Master Instagram tools for comprehensive brand promotion and growth.

Day 4
Time : 9.00am – 5.00pm
Break : 10.15am – 10.30am / 3.15pm – 3.30pm
Lunch : 1.00pm – 2.00pm

MODULE 7 - TIKTOK MARKETING

Leveraging TikTok for Business Growth
TikTok Ads: Creation and Analysis
Exploring TikTok Analytics

Learning Outcome: Utilize TikTok effectively for business marketing, reach, and engagement.

MODULE 8 - GOOGLE ADS AND SEO

Comprehensive Guide to Google Ads
Introduction to SEO

Learning Outcome: Master Google’s tools and SEO for enhanced business visibility and advertising.

Day 5
Time : 9.00am – 5.00pm
Break : 10.15am – 10.30am / 3.15pm – 3.30pm
Lunch : 1.00pm – 2.00pm

MODULE 9 - LINKEDIN MARKETING

LinkedIn for Professional and Business Growth
Creating Effective LinkedIn Profiles and Company Pages
LinkedIn Networking Strategies

Learning Outcome: Leverage LinkedIn for optimal professional branding, networking, and business growth.

MODULE 10 - AI TOOLS IN MARKETING – CHATGPT & MORE

Exploring the World of AI in Marketing
Deep Dive into ChatGPT and Other AI Tools
AI in Content Creation, Customer Service, and Analytics

Learning Outcome: : Understand and leverage diverse AI tools for superior marketing strategies and customer engagement.

AUDIENCE

Marketing managers and executives
Digital marketing specialists
Social media managers
E-commerce managers and entrepreneurs
Business professionals

METHODOLOGY

Interactive Lectures
Hands-on Activities
Collaborative Learning
Expert Guidance

Available

Public Training