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This programme introduces participants to modern AI tools and their practical applications in digital marketing, content creation, communication, and business workflows. The course focuses on hands-on skills using ChatGPT, Gemini, Claude, Copilot, Canva AI, Adobe Firefly and CapCut AI to improve productivity and enhance digital marketing performance.
Participants will learn how to use AI tools ethically, efficiently, and in alignment with organisational goals, enabling them to create content faster, analyse data more effectively, and execute digital marketing tasks with improved accuracy.
Programme Benefits
Upon completion of this programme, participants will be able to:
- Select and apply appropriate AI tools (ChatGPT, Gemini, Claude, Copilot) for specific marketing and business tasks.
- Create marketing content efficiently using AI—including copy, visuals, videos, and promotional materials.
- Implement quality control and ethical guidelines for AI-generated content within organisational standards.
- Build team-ready AI workflows and prompt libraries for consistent, scalable content production.
- Measure productivity improvements and ROI from AI tool implementation.
- Apply structured workflows for content creation, campaign planning, and digital productivity.
Key Content
Day 1
Time : 9.00am – 5.00pm
Break : 10:15am – 10:30am / 3:15pm – 3:30pm
Lunch : 1.00pm – 2.00pm
- Understanding AI, Generative AI & Large Language Models
- Overview of ChatGPT, Gemini, Claude & Microsoft Copilot
- AI Applications in Digital Marketing & Business Communication
- AI Tool Selection Framework: When to Use Which Tool
- Prompting Fundamentals (Instruction, Style, Persona, Task Prompts)
- Ethical Use of AI, Limitations, Accuracy & Compliance
- AI Governance & Security in Organisations
- Real-World Examples of AI-Supported Marketing Tasks
- Describe how AI is used in marketing and business communication.
- Identify business tasks suitable for AI assistance.
- Explain the differences between ChatGPT, Gemini, Claude & Copilot.
- Select the appropriate AI tool based on task requirements, cost, and capabilities.
- Apply ethical AI usage and organisational compliance guidelines.
- AI Writing Fundamentals
- Social Media Captions, Ads & Product Descriptions
- Email, WhatsApp & Customer Communication Using AI
- Blog & Long-Form Content Planning with AI
- Tone, Editing, Rewriting & Style Control
- AI Content Quality Control: Fact-Checking, Brand Voice & Originality
- Legal & Compliance Considerations for AI Content
- Produce marketing and communication content using AI tools.
- Apply structured prompts to improve clarity and creativity.
- Generate multiple versions of captions, ads, and scripts.
- Implement quality control processes for AI-generated content.
- Ensure brand consistency and factual accuracy in AI outputs.
- AI-Powered Content Calendar Development
- Campaign Planning Using AI
- Generating Marketing Angles & Content Variations
- Building Team Prompt Libraries & Knowledge Bases
- Creating AI Content Approval Workflows
- Productivity Frameworks & Time-Saving Techniques
- Team Rollout Strategies for AI Tools
- Building Repeatable Content Systems for Teams
- Create content strategies and plans using AI.
- Automate repetitive tasks using structured workflows.
- Improve team productivity with AI-supported processes.
- Build and maintain team prompt libraries for consistent outputs.
- Implement approval workflows for AI-generated content.
Day 2
Time : 9.00am – 5.00pm
Break : 10:15am – 10:30am / 3:15pm – 3:30pm
Lunch : 1.00pm – 2.00pm
- AI Visual Creation: Tools, Capabilities & Commercial Rights
- Canva AI for Marketing Graphics
- AI Image Generation Platforms (Adobe Firefly, Leonardo AI)
- Gamma AI: Instant Presentations & Pitch Decks
- Brand Identity Management Across AI Tools
- Multi-Platform Visual Content Creation (Instagram, Facebook, LinkedIn, TikTok)
- Asset Export, Organization & Team Sharing
- Select the most appropriate AI visual tool for specific marketing tasks and commercial requirements.
- Create professional marketing graphics using Canva AI with brand consistency.
- Generate commercial-safe marketing images using AI image generation platforms.
- Produce presentation materials rapidly using Gamma AI.
- Apply brand guidelines consistently across multiple AI visual platforms.
- Build efficient workflows for social media and marketing visual creation.
- AI Video Tool Landscape & Use Cases
- CapCut AI: Short-Form Video Editing (TikTok, Reels, Shorts)
- InVideo AI: Script-to-Video Generation
- HeyGen: AI Avatar & Voiceover Videos
- Video Script Generation with ChatGPT/Gemini/Claude
- Multi-Platform Video Optimization (TikTok, Instagram, YouTube, LinkedIn)
- Video Content Workflow & Batch Creation
- Create short-form videos using CapCut AI for social media platforms
- Generate automated videos from scripts using InVideo AI
- Produce professional AI avatar videos using HeyGen
- Develop video scripts efficiently using AI language models
- Build scalable video content workflows for multiple platforms
- Campaign Performance Analysis with AI
- AI-Assisted Marketing Reporting & Insights
- Measuring Your AI Productivity Gains
- Continuous Learning & Advanced AI Pathways
- Analyze campaign performance data using AI tools
- Generate marketing reports and insights with AI assistance
- Measure personal productivity improvements from AI adoption
- Identify pathways for advanced AI capabilities (automation, strategy, specialization)
WHO SHOULD ATTEND?
This programme is suitable for:
- Marketing & Communications Staff
- Sales & Business Development Teams
- Social Media Executives
- Content Creators
- Administrative Personnel
- Customer Service & Corporate Communications
- SME Owners and Entrepreneurs
- Anyone responsible for producing digital content
METHODOLOGY
The programme uses the following methods:
- Hands-on practical exercises
- Step-by-step demonstrations
- Individual and group activities
- Case-based scenarios relevant to Malaysian businesses
- AI-assisted workflows
- Trainer-led discussions
Assessment Method
- Practical assignments and hands-on content creation
- Group activities and tool comparison exercises
- Trainer evaluation