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Marketing teams today face a structural challenge: the volume of content their brands need to produce has multiplied across platforms, yet creative budgets, team sizes, and production timelines have not. Traditional workflows – built around external agencies, designer queues, and scheduled shoots – no longer match the pace at which audiences consume and dismiss content. Generative AI has matured to the point where this gap can be closed without compromising creative quality or brand integrity, but only for teams that understand which tools to use, in what sequence, and how to direct them with precision.
The AI Creative Studio is a two-day, fully hands-on programme designed for the marketing professional who wants to operate as a complete creative production unit. Built on Ommtech’s signature RCTF Prompting Framework and 20-50-20-10 delivery methodology, the programme moves participants through the full AI production stack – image generation, brand-aligned visuals, performance ad creative, avatar video, cinematic AI video with Google Veo 3, and rapid edit-to-publish workflows in CapCut, Visla, and InVideo. By the end of the programme, participants will have produced a complete multi-asset campaign package, developed a personal AI creative stack, and built a 30-day implementation roadmap for their organisation.
Programme Benefits
By the end of this programme, participants will be able to:
- Generate brand-aligned marketing visuals using current-generation AI image models and reference-based image workflows.
- Apply the RCTF Prompting Framework to direct AI tools toward predictable, on-brief creative output across visuals, videos, and ad creatives.
- Build scroll-stopping social media ad creatives – including hooks, variants, and platform-native formats – using AI-powered design and copy workflows.
- Produce professional avatar-based and cinematic videos using HeyGen, Visla, InVideo AI, and Google Veo 3 for product explainers, social posts, and marketing campaigns.
- Repurpose a single content idea into a multi-format, multi-platform campaign package using AI-powered editing and resizing workflows.
- Integrate AI-generated content into a complete marketing campaign with brand governance, copyright safeguards, and a 30-day implementation roadmap.
Key Content
Day 1
Time : 9.00am – 5.00pm
Break : 10:15am – 10:30am / 3:15pm – 3:30pm
Lunch : 1.00pm – 2.00pm
- The current AI creative landscape - image, video, audio, and editing tools that matter for marketing
- Tool selection map: when to use ChatGPT, Gemini, Canva AI, and Firefly
- Cost, speed, quality, and licensing trade-offs - what is commercially safe to use
- The one-person studio workflow - from brief to published asset
- Where AI replaces, accelerates, or extends the traditional creative process
Activity : Participants audit their current content production workflow, mapping each stage from brief to publication. They identify the specific bottlenecks, delays, and cost pressures in their existing process - and flag the points where AI will make the biggest impact across the two days.
Learning OutcomesBy the end of this module, participants will be able to:
- Identify the right AI tool category for each stage of a marketing creative workflow.
- Distinguish commercial-use safe tools from restricted-licence tools.
- Diagnose the specific bottlenecks in their current content production process.
- The RCTF Framework (Role, Context, Task, Format) applied to image prompts
- Anatomy of a high-quality image prompt - subject, style, composition, lighting, mood, and camera
- Reference-image prompting and image-to-image workflows
- Negative prompts, aspect ratios, and platform-native output sizing
- Common prompt failures and how to debug them
Activity : Participants work through five marketing creative briefs - a product launch visual, an event poster, a festive campaign visual, a B2B service announcement, and a recruitment ad. Using ChatGPT and Gemini, they generate, refine, and ship a final visual for each, building a personal RCTF prompt library as they go.
Learning OutcomesBy the end of this module, participants will be able to:
- Apply the RCTF Framework to produce predictable, on-brief image outputs.
- Refine outputs using reference images, negative prompts, and iterative prompting.
- Produce platform-correct visuals for Instagram, LinkedIn, Facebook, and print.
- Reference-image workflows in Gemini and ChatGPT - uploading existing assets to guide output
- Placing real products into AI-generated scenes - lifestyle shots, environment swaps, scale and context shifts
- Maintaining visual consistency across a series - style anchors, prompt patterns, iterative refinement
- Working with brand colours, tone, and visual identity as prompt inputs
- Practical limits of consistency - what AI can deliver today, where human refinement is still required
Activity : Participants take a real product image (their own or one provided) and generate a series of three reference-based visuals: a lifestyle context shot, an alternative environment placement, and a stylised brand visual. They then iterate to align the series visually for a cohesive social campaign look.
Learning OutcomesBy the end of this module, participants will be able to:
- Use reference images to guide AI output toward brand-aligned visuals.
- Place real products into AI-generated scenes for marketing use.
- Produce a visually cohesive series of brand-aligned images using prompt patterns and iteration
- The anatomy of a scroll-stopping ad - visual hook, value cue, conversion trigger
- Generating ad creative variants at scale - multiple versions from a single brief
- Static, carousel, and motion ad formats for Meta, TikTok, and LinkedIn
- Combining AI image generation with Canva AI for editable, brand-locked ad layouts
- A/B testing logic - which visual variables actually move performance
Activity : Working from a real product or service brief, each participant produces a complete ad set - one hero visual, three creative variants, and platform-native versions for Meta and TikTok - then peer-reviews against scroll-stopping criteria.
Learning OutcomesBy the end of this module, participants will be able to:
- Produce performance-oriented ad creative variants at speed using AI.
- Apply scroll-stopping design principles to AI-generated visuals.
- Build platform-native ad creative for Meta, TikTok, and LinkedIn.
Day 2
Time : 9.00am – 5.00pm
Break : 10:15am – 10:30am / 3:15pm – 3:30pm
Lunch : 1.00pm – 2.00pm
- The current AI video tool map - Veo 3, HeyGen, Visla, InVideo AI, CapCut AI
- When to use cinematic video vs avatar video vs template-based AI video
- The end-to-end AI video workflow - script, storyboard, generate, edit, publish
- Cost, runtime, watermark, and commercial-use considerations for each tool
- Setting up project assets - brand voice, logo, fonts, and music libraries
Activity : Participants take a real marketing brief and break it down into three video treatments - one cinematic (Veo 3), one avatar-led (HeyGen), and one template-driven (InVideo) - then justify which approach fits the brief and budget best.
Learning OutcomesBy the end of this module, participants will be able to:
- Match the right AI video tool to the right marketing objective
- Plan an end-to-end AI video production workflow.
- Evaluate cost, quality, and licensing trade-offs across video platforms.
- Hook-first storytelling for short-form video - the 3-second rule and pattern interrupts
- Scriptwriting structure - hook, message, emotional beat, call to action
- Creating a brand avatar - stock avatars, custom AI avatars, and cloned avatars
- Multi-language video production - generating Bahasa Malaysia, English, Mandarin, and Tamil variants from a single script
- Visla's text-to-video workflow for fast social and explainer videos
- Backgrounds, b-roll, captions, and music - building a finished asset
Activity : Each participant writes a hook-first script, then produces a complete avatar video - a 60-second product explainer in HeyGen - with backgrounds, captions, and music. Outputs are peer-reviewed against hook strength, pacing, and brand fit.
Learning OutcomesBy the end of this module, participants will be able to:
- Write hook-first short-form video scripts that stop the scroll.
- Produce professional avatar videos for marketing, training, and announcements.
- Generate multi-language video variants from a single script.
- What Veo 3 can and cannot do - strengths, limits, and the 8-second single-clip ceiling
- Writing cinematic video prompts - shot type, camera movement, lighting, motion, and mood
- Generating synchronised audio and dialogue in Veo 3
- Storyboarding for AI video - designing each 8-second shot and stitching multiclip sequences
- Product reveal videos, lifestyle b-roll, and ad-ready cinematic content
Activity : Participants storyboard a short cinematic concept, then generate two to three individual 8-second Veo 3 clips and stitch them into a single multi-shot sequence. Each participant ships a publish-ready cinematic asset.
Learning OutcomesBy the end of this module, participants will be able to:
- Write cinematic prompts that produce predictable Veo 3 output.
- Storyboard and assemble multi-clip cinematic sequences within Veo 3's runtime limits.
- Produce ad-ready cinematic video without a film crew.
- CapCut AI for fast edit, captions, b-roll, and platform-format export
- InVideo AI for full-template video generation from a prompt or script
- AI voiceovers with ElevenLabs - natural voice, language, and accent control
- The repurposing engine - turning one idea into multiple pieces across formats and platforms
- Vertical, square, and horizontal export workflows for Reels, TikTok, LinkedIn, and YouTube Shorts
Activity : Participants take one core asset from earlier in Day 2 and repurpose it into a multi-format package: a long-form version, three short-form cuts, captioned silent-view versions, and platform-native exports for four channels. Final deliverable is a complete content drop ready to publish.
Learning OutcomesBy the end of this module, participants will be able to:
- Edit and polish AI-generated video in CapCut AI to publish-ready quality.
- Repurpose a single core asset into multiple formats across platforms.
- Export platform-native video formats for every major marketing channel.
- Assembling a multi-asset AI campaign - visuals, ads, avatar video, cinematic video, and copy
- Building a personal AI creative stack - selecting the right tools for the participant's role and industry
- Responsible AI use - copyright, commercial licensing, and brand-safety boundaries
- Disclosure norms - when and how to label AI-generated content for Malaysian audiences
- Deepfake risk, model bias, and the governance checkpoints every marketing team needs
- Measuring AI creative impact - speed, cost, performance, and brand consistency
- Building a personal 30-day AI Creative Studio implementation plan
Activity : : Each participant assembles a complete campaign package using assets they produced across both days - one campaign theme, multiple platforms, multiple formats - and runs it through an AI Creative Governance Checklist (copyright, licensing, disclosure, brand fit). They then finalise their personal AI creative stack and draft a 30-day rollout plan for embedding the AI Creative Studio approach into their organisation's marketing operations.
Learning OutcomesBy the end of this module, participants will be able to:
- Integrate AI-generated visuals and videos into a complete marketing campaign.
- Apply copyright, licensing, and disclosure safeguards to AI-generated content.
- Produce a personal AI creative stack and a 30-day implementation roadmap.
WHO SHOULD ATTEND?
Marketing professionals, content creators, social media executives, brand managers, designers, SME founders, and entrepreneurs producing visual content.
METHODOLOGY
- 20% Conceptual Input
- 50% Guided Hands-On Practice
- 20% Open Practicum
- 10% Reflection & Action Planning
Every module includes live exercises using real workplace scenarios. Participants do not watch demonstrations – they build, produce, and ship real assets throughout the programme.
CERTIFICATION
Participants who complete the programme will receive a Certificate of Attendance issued by Ommtech Digital Marketing Academy Sdn. Bhd.
Frequently Asked Questions
Is The AI Creative Studio HRD Corp claimable?
Yes. The AI Creative Studio is a fully HRD Corp SBL-Khas claimable training programme delivered by Ommtech Digital Marketing Academy Sdn. Bhd., an HRD Corp-approved training provider. Companies contributing the HRD levy can claim 100% of the training cost subject to sufficient levy balance. The official HRD Corp programme number is 10001696876.
Who should attend The AI Creative Studio training?
This programme is designed for marketing professionals, content creators, social media executives, brand managers, designers, SME founders, and entrepreneurs producing visual content. It is suited to teams that need to multiply creative output across visuals, ad creative, and video without expanding headcount or agency spend.
What AI tools will participants use during the training?
Participants work hands-on with ChatGPT and Gemini for image generation, Canva AI and Adobe Firefly for ad layouts, HeyGen and Visla for avatar video, Google Veo 3 for cinematic video, CapCut AI and InVideo AI for editing and repurposing, and ElevenLabs for AI voiceovers. Tool selection follows commercial-use safe licensing throughout.
What is the RCTF Prompting Framework?
RCTF stands for Role, Context, Task, Format. It is Ommtech’s signature prompting methodology used to direct AI tools toward predictable, on-brief creative output. Participants apply RCTF across image generation, ad creative briefs, and video scripting to consistently produce brand-aligned assets without trial-and-error prompting.
How is The AI Creative Studio different from a generic AI training course?
The programme follows Ommtech’s 20-50-20-10 delivery structure – 20% conceptual input, 50% guided hands-on practice, 20% open practicum, and 10% reflection and action planning. Participants do not watch demonstrations; they build, produce, and ship real marketing assets across both days. By programme end, each participant has produced a complete multi-asset campaign package, a personal AI creative stack, and a 30-day implementation roadmap for their organisation.
Can the training produce content in Bahasa Malaysia, Mandarin, and Tamil?
Yes. Module 6 specifically covers multi-language video production using HeyGen and Visla – generating Bahasa Malaysia, English, Mandarin, and Tamil variants from a single script. This is built into the programme to reflect the multilingual reality of Malaysian marketing audiences.
Does the programme cover copyright and commercial use of AI-generated content?
Yes. Module 9 covers responsible AI use including copyright, commercial licensing, brand-safety boundaries, AI disclosure norms for Malaysian audiences, and deepfake risk. Throughout the programme, tool selection prioritises commercial-use safe platforms and participants are taught to distinguish licensed-safe outputs from restricted-licence outputs.
What will participants take away from the 2-day training?
By the end of the programme, participants will have produced a complete multi-asset campaign package – including AI-generated visuals, ad creative variants, an avatar video, a cinematic Veo 3 sequence, and platform-native repurposed content. Each participant will also leave with a personal RCTF prompt library, a finalised AI creative stack tailored to their role, and a 30-day implementation roadmap for embedding AI creative workflows into their organisation.
Can The AI Creative Studio be delivered in-house for our team?
Yes. The AI Creative Studio is available as a 2-day in-house corporate training programme delivered at the client’s premises or at an Ommtech-arranged venue. In-house delivery allows the programme to be calibrated to the team’s industry, brand assets, and live campaigns. For enquiries and quotations, contact Ms. Anis Syahirah at sales@ommtech.com.my or 016-202 4852.
Who is the trainer for The AI Creative Studio?
The programme is led by Yathavan Nadarajan, Founder of Ommtech Digital Marketing Academy and an HRD Corp Certified Trainer with over 18 years of experience in digital strategy, AI transformation, and automation workflow design. He holds a BSc (Hons) in Computer Science with a major in Information Engineering and is fluent in English, Bahasa Malaysia, and Tamil.
What certificate do participants receive?
Participants who complete the 2-day programme receive a Certificate of Attendance issued by Ommtech Digital Marketing Academy Sdn. Bhd. The certificate confirms completion of the full HRD Corp-registered programme (Programme No. 10001696876).
What does a typical training day look like?
Each day runs from 9.00am to 5.00pm with breaks at 10.15am and 3.15pm and lunch from 1.00pm to 2.00pm. Day 1 covers AI Visuals and Ad Creative across Modules 1 to 4. Day 2 covers AI Video, Repurposing, and Campaign Integration across Modules 5 to 9. Every module includes a live build activity using real workplace scenarios.