Cutting-edge digital marketing for corporate teams in Malaysia

This is a 5-day, HRD Corp claimable, comprehensive digital marketing training programme by Ommtech Digital Marketing Academy. It covers the full digital marketing ecosystem — including content marketing, visual and video content creation, Facebook, Instagram, TikTok, Google Ads, SEO, LinkedIn, and AI tools for marketing. Designed for marketing professionals who want a complete, practical grounding in modern digital marketing strategies and tools.

This programme is ideal for marketing managers and executives, digital marketing specialists, social media managers, e-commerce managers, entrepreneurs, and business professionals. It is suitable for participants who want to build a comprehensive digital marketing skill set across multiple platforms and disciplines — from content strategy and paid advertising to AI-powered marketing tools.

The programme runs for 5 full days covering 10 modules. Day 1: Digital Marketing fundamentals and Content Marketing strategy. Day 2: Visual content creation with Canva and video editing with CapCut. Day 3: Facebook Marketing (advanced) and Instagram Marketing. Day 4: TikTok Marketing and Google Ads with SEO introduction. Day 5: LinkedIn Marketing and AI Tools in Marketing including ChatGPT.

Yes. This training is 100% HRD Corp claimable. Ommtech Digital Marketing Academy is an HRD Corp-approved training provider in Malaysia. Employers can submit claims through the HRD Corp e-TRiS portal, and Ommtech’s team provides full documentation support to guide you through the claim process.

Participants will receive hands-on training across a wide range of tools and platforms: Canva (graphic design and visual content), CapCut (video editing), Facebook Ads Manager and Facebook Insights, Instagram Ads and Reels, TikTok for Business and TikTok Ads, Google Ads, SEO fundamentals, LinkedIn for B2B and LinkedIn Ads, and AI marketing tools including ChatGPT for content creation, customer service, and analytics.

After completing the programme, participants will be able to: develop a comprehensive digital marketing strategy aligned to business objectives; create and plan marketing content using a content calendar; produce professional marketing visuals using Canva and edited videos using CapCut; run paid advertising campaigns on Facebook, Instagram, TikTok, Google, and LinkedIn; apply SEO fundamentals for better organic visibility; analyse marketing performance using platform insights and analytics; and use AI tools including ChatGPT to enhance content creation and marketing efficiency.

Module 8 provides a comprehensive guide to Google Ads — covering campaign setup, ad formats, targeting, and optimisation — alongside an introduction to SEO (Search Engine Optimisation). Participants will leave with a practical understanding of how to use Google’s advertising platform to drive paid traffic, and how SEO complements paid strategies for improved organic search visibility.

Yes. Module 10 on Day 5 is dedicated to AI Tools in Marketing. It covers the role of AI in modern digital marketing, a deep dive into ChatGPT and other AI tools, and practical applications in content creation, customer service automation, and marketing analytics. This module ensures participants leave with both traditional digital marketing skills and the ability to integrate AI tools into their marketing workflows.

The 5-day Cutting-Edge Digital Marketing programme is a broader, more comprehensive course that covers the full digital marketing mix — including Google Ads, SEO, content strategy, design, video editing, and AI tools, in addition to social media platforms. The 2-day Social Media Marketing course focuses specifically on social media strategy across Facebook, Instagram, TikTok, and LinkedIn. The 5-day programme is recommended for those who want a complete digital marketing foundation, while the 2-day course suits those focused specifically on social media.

Assessment is activity-based and practical throughout all 5 days. Participants complete hands-on tasks and exercises in each module — including content planning, platform exercises, campaign setups, and creative production tasks. Trainer evaluation is conducted through observation and review of outputs, with no written examination required.

Public face-to-face training sessions are conducted at various venues across Kuala Lumpur and Selangor. Ommtech also offers online public training for participants who prefer to attend remotely. For in-house corporate training, sessions can be delivered at your company’s premises anywhere in Malaysia. Contact Ommtech at sales@ommtech.com.my or call 016 202 4852 to check upcoming schedules and available formats.

Module 3 covers visual content creation using Canva — including the significance of visual marketing, hands-on image and video creation in Canva, and real-world case studies of successful visual content campaigns. Module 4 covers video editing with CapCut — from basic to advanced editing techniques, with case studies on effective marketing video production. Both modules are fully hands-on and practical, enabling participants to produce professional-quality content without specialist design skills.

Yes. Module 5 is dedicated to WhatsApp Cloud API and Telegram automation. Participants will learn how to set up Telegram bots, build interactive approval workflows with Approve/Reject buttons, connect WhatsApp Cloud API for internal and external business alerts, and trigger automated actions based on user responses. These are among the most immediately deployable automations for Malaysian businesses.