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Welcome to “Unlock the Power of AI for Marketers: Craft Engaging Visuals & Videos with Ease.” This intensive training program is tailored for marketing professionals, content creators, designers, and entrepreneurs eager to leverage AI technology for dynamic content creation.
Over the course of this program, you’ll dive deep into the world of AI-driven marketing content, learning innovative techniques and tools to revolutionize your approach. From mastering AI image generation to crafting professional videos, you’ll gain practical skills and insights to enhance your creative output and drive impactful engagement.
Programme Benefits
- Master AI Image Generation: Develop proficiency in AI image generation techniques, enabling you to create visually compelling graphics with ease and efficiency.
- Enhanced Visual Content: Elevate the quality of your marketing visuals using AI-powered tools, resulting in more engaging and eye-catching imagery that captivates your audience.
- Efficient Workflow: Streamline your image creation process through AI automation, saving time and resources while maintaining high-quality output.
- Diverse Content Creation: Explore various AI models and techniques to create a wide range of visuals, from social media graphics to product mock-ups, meeting the diverse needs of your marketing campaigns.
- Engaging Video Content: Create videos that grab attention and hold viewer interest, leveraging AI to enhance storytelling and visual appeal.
Key Content
Day 1
Time : 9.00am – 5.00pm
Break : 10:15am – 10:30am / 3:15pm – 3:30pm
Lunch : 1.00pm – 2.00pm
- Understanding the fundamentals of AI image generation technology.
- Exploring different types of AI image generation models (DALL-E 2, Midjourney, Stable Diffusion, etc.).
- Discussing the capabilities and limitations of AI image generation tools.
- Mastering the art of crafting effective prompts to guide AI models towards desired outputs.
- Exploring different prompt techniques, including keywords, descriptions, references, and style guides.
- Practicing prompt engineering through interactive exercises with various AI tools.
- Exploring other AI-powered design tools like Canva and Adobe Spark.
- Demonstrating how to integrate AI tools into existing design workflows for enhanced efficiency and creativity.
- Discussing the specific needs and best practices for creating social media content using AI.
- Utilizing AI tools to generate eye-catching visuals for various social media platforms.
- Exploring strategies for optimizing AI-generated images for social media ad campaigns.
- Discussing ethical considerations and responsible use of AI image generation technology.
- Showcasing real-world examples of successful AI-generated marketing campaigns across various industries.
Day 2
Time : 9.00am – 5.00pm
Break : 10:15am – 10:30am / 3:15pm – 3:30pm
Lunch : 1.00pm – 2.00pm
- Exploring different types of AI video creation tools, such as HeyGen, Synthesia, and Sora.
- Understanding the capabilities and functionalities of each tool for video production.
- Cost Analysis and Budgeting
- Discussing the advantages of using AI-powered video creation compared to traditional methods.
- Learning the fundamentals of scriptwriting for effective video storytelling.
- Creating storyboards to visualize the flow and key elements of the video.
- Adapting scripts and storyboards for compatibility with AI video creation tools.
- Exploring text-to-video conversion tools that utilize AI to generate videos from written content.
- Demonstrating the creation of avatar-based videos using AI-powered platforms like HeyGen
- Discussing best practices for customizing and editing AI-generated videos for optimal impact.
- Discussing how to effectively integrate AI-generated videos into broader marketing campaigns.
- Exploring strategies for promoting and distributing AI videos across various channels.
- Analyzing real-world case studies
AUDIENCE
- Marketing professionals
- Content creators
- Designers
- Entrepreneurs seeking to leverage AI for marketing material creation.
METHODOLOGY
- Interactive Lectures
- Hands-on Activities
- Collaborative Learning
- Expert Guidance
- Post-Training Support