AI-POWERED DIGITAL MARKETING MASTERY: LEVERAGING CHATGPT AND ADVANCED AI FOR HIGH-IMPACT MARKETING

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INTRODUCTION

Are you ready to future-proof your marketing strategies with AI-driven innovation? This immersive 2-day training is designed for business leaders, marketing professionals, and content creators looking to leverage the full power of ChatGPT, Google Gemini, Copilot, and other advanced AI tools.

Through practical, hands-on sessions, participants will master the latest AI techniques for content creation, social media marketing, advertising, and data-driven decision-making. This program ensures that marketing teams stay competitive, increase efficiency, and drive business growth in an AI-powered digital landscape.

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Programme Benefits

Gain AI Expertise: Understand AI’s role in digital marketing and its business impact
Master Content Creation: Use AI to generate high-quality blogs, social media posts, emails, and ad copy
Leverage AI for Advertising: Optimize ad campaigns with AI-driven copywriting, audience segmentation, and A/B testing
Create AI-Generated Visuals & Videos: Design high-impact marketing assets using AI-powered tools
Enhance Marketing Analytics: Use AI for data analysis, predictive modeling, and campaign performance tracking
Boost Efficiency with AI Automation: Automate repetitive tasks and streamline marketing workflows
Future-Proof Your Strategy: Develop an AI adoption roadmap for long-term marketing success

Key Content

Day 1
Time : 9.00am – 5.00pm
Break : 10:15am – 10:30am / 3:15pm – 3:30pm
Lunch : 1.00pm – 2.00pm

MODULE 1 - INTRODUCTION TO DIGITAL MARKETING & AI TOOLS

Current trends and challenges in digital marketing
AI’s role in marketing: ChatGPT, Google Gemini, Co-Pilot, and other AI tools
How AI is revolutionizing content marketing, social media, and advertising
Real-world case studies of AI-powered marketing success

Learning Outcome: Gain a strong foundation in AI-driven marketing by understanding key digital marketing trends, the impact of AI on marketing strategies, and how AI tools like ChatGPT, Google Gemini, and Co-Pilot enhance content creation, advertising, and automation.

MODULE 2 – AI-POWERED CONTENT CREATION WITH CHATGPT

Crafting high-quality blog posts, articles, and website copy with AI
AI-powered email marketing: Newsletters and campaigns
SEO optimization with AI: Keyword research, metadata, and readability
Hands-on exercise: Write a promotional post using ChatGPT

Learning Outcome: Develop the ability to create engaging, high-quality marketing content using AI. Participants will learn how to leverage ChatGPT for blog writing, website content, and email marketing, as well as optimize content for SEO and audience engagement. Through hands-on exercises, they will gain practical experience in writing AI-powered promotional content.

MODULE 3 – AI FOR SOCIAL MEDIA CONTENT CREATION

AI for Social Media Post Writing: Generating captions, hashtags, and post ideas using ChatGPT
Canva AI for Social Media Post Design
- Magic Write (AI copy assistant)
- Magic Resize for multi-platform content adaptation
- AI background remover & image adjustments
Social Media Content Planning & Scheduling with AI:
- AI-powered content calendars & auto-scheduling tools
- AI recommendations for posting times & engagement optimization
Hands-On Exercise: Create an AI-powered social media post using ChatGPT for captions and Canva AI for visuals

Learning Outcome: Learn to efficiently create and optimize social media content using AI tools. Participants will explore ChatGPT for captions and post ideas, Canva AI for designing social media visuals, and AI-driven scheduling tools to enhance engagement and consistency across platforms. Through hands-on exercises, they will gain practical experience in designing and automating social media content creation.

MODULE 4 – SOCIAL MEDIA ADVERTISING WITH AI

Writing persuasive ad copy using AI
AI-driven audience targeting and segmentation
Optimizing ad creatives using AI-generated insights
A/B testing ad variations for maximum performance
Hands-on exercise: Create a Facebook/Instagram ad campaign

Learning Outcome: Develop the skills to create and optimize high-converting social media ads using AI. Participants will learn how to write compelling ad copy, target the right audience with AI-driven insights, and improve ad creatives for better engagement. Through hands-on exercises, they will gain practical experience in building and testing AI-powered ad campaigns for platforms like Facebook and Instagram.

MODULE 5 – PERFORMANCE ANALYSIS & OPTIMIZATION

AI tools for ad performance tracking and analysis
Interpreting key marketing metrics with AI-driven insights
Campaign optimization techniques for improved ROI
Hands-on exercise: Analyze a real-world ad campaign using AI tools

Learning Outcome: Learn to analyze, interpret, and optimize ad performance using AI. Participants will gain insights into AI-powered ad tracking, performance analytics, and campaign refinement to maximize return on investment (ROI). Through hands-on exercises, they will apply AI tools to evaluate and enhance real-world ad campaigns.

Day 2
Time : 9.00am – 5.00pm
Break : 10:15am – 10:30am / 3:15pm – 3:30pm
Lunch : 1.00pm – 2.00pm

MODULE 6 – AI-POWERED IMAGE & PRESENTATION CREATION FOR MARKETING

AI Image Creation for Marketing:
- DALL-E & Leonardo AI for High-Quality Marketing Visuals
- Adobe Firefly for Creative Asset Generatio
AI-Powered Social Media Visuals with Canva AI:
- Creating Instagram & Facebook posts using AI-generated templates
- AI image enhancements & smart adjustments for branding
AI-Powered Presentation Tools (Gamma AI, Beautiful.ai, Tome AI)
- Automating professional slide decks for marketing presentations
- AI-generated design & storytelling techniques
Hands-On Exercise: Create a branded marketing image using Adobe Firefly and enhance it with Canva AI

Learning Outcome: Develop expertise in AI-powered image generation and presentation design to create high-impact marketing visuals. Participants will learn how to generate brand-consistent images using AI, design engaging social media content with Canva AI, and automate marketing presentations with AI-powered tools. Through hands-on exercises, they will gain practical experience in leveraging AI for professional-grade marketing visuals and presentations.

MODULE 7 – AI-POWERED VIDEO CREATION FOR MARKETING

Introduction to AI Video Creation:
- Understanding AI’s role in video marketing
- Types of AI-generated videos: Promotional, explainer, social media reels
AI-Enhanced Video Editing & Optimization:
CapCut Pro AI Features:
- Smart video editing with AI-powered effects
- Auto-captioning, background removal, and object tracking
- AI-driven animations, overlays, and enhancements
AI Video Tools for Automated Video Generation:
- Synthesia & HeyGen: Creating AI-powered avatar videos with voiceovers
- InVideo & Visla: AI-assisted video editing, scene transitions, and automated storytelling
Hands-On Exercise: Create a short marketing video using AI video tools (Synthesia, HeyGen, InVideo, or Visla) and enhance it with CapCut Pro AI features

Learning Outcome: Learn to create, edit, and optimize high-quality AI-powered marketing videos efficiently. Participants will gain hands-on experience with AI-driven video creation tools for automated production, professional editing, and seamless voiceover integration to produce engaging promotional, explainer, and social media videos.

MODULE 8 – PREDICTIVE ANALYSIS & AI-DRIVEN STRATEGY OPTIMIZATION

AI-driven predictive analytics for marketing campaigns
Forecasting trends and customer behavior using AI
Real-world case studies of AI-powered predictive analysis
Hands-on exercise: Use AI tools to predict and optimize campaign performance

Learning Outcome: Develop the ability to use AI-powered predictive analytics to forecast marketing trends, understand customer behavior, and optimize campaign performance. Participants will gain hands-on experience in applying AI-driven insights to improve audience targeting, content strategy, and return on investment (ROI).

MODULE 9 – INTEGRATING AI INTO A LONG-TERM MARKETING STRATEGY

Building an end-to-end AI-driven marketing workflow
Automating repetitive tasks using AI tools
Addressing ethical considerations & responsible AI usage

Learning Outcome: Learn to develop and implement a long-term AI-powered marketing strategy by integrating AI tools into content creation, automation, and analytics. Participants will gain insights into ethical AI usage, automation strategies, and workflow optimization to drive sustained business growth and operational efficiency.

WHO SHOULD ATTEND?

Digital Marketing Managers & Executives – Optimize strategies using AI-driven insights
Content Creators & Copywriters – Generate high-performing content at scale
Social Media Managers & Strategists – Improve engagement with AI-powered content
E-Commerce Entrepreneurs & Business Owners – Increase sales and automate marketing efforts
Corporate Marketing Teams – Future-proof marketing workflows with AI automation

METHODOLOGY

Interactive Lectures – Engaging sessions with real-world case studies
Hands-on Activities – Step-by-step exercises to apply AI tools immediately
Collaborative Learning – Group discussions to enhance learning
Expert Guidance – Industry insights from experienced AI marketing professionals
Post-Training Support – Resources and continuous learning materials

Available

Public Training