SBL / HRDF Claimable
Certificate of attendance awarded for those who complete the course.
Introduction:
LinkedIn is one of the best networking tools for business owners. It helps you position yourself as a thought leader in your industry, and promote your products or services.
Programme Overview:
In this training program you will:
- Learn to optimize your LinkedIn profile.
- Understand how to strategically plan your LinkedIn Marketing campaign.
- Understand the latest technical advances LinkedIn has to offer.
- Create, develop and manage successful LinkedIn business pages.
- Understand your LinkedIn Advertising options and challenges.
- Monitor and measure your LinkedIn campaign performance.
Course Content / Outline:
- LinkedIn introduction.
- How to write a LinkedIn profile that builds credibility and trust.
- How to structure a LinkedIn profile to maximize conversions.
- Presenting your results, not your resume.
- Enhancing your prior experience.
- Using rich media to share your experience.
- Researching and listening on LinkedIn.
- How to add personal connections.
- Building a relationship with decision makers.
- Creating an action plan to update your profile.
- Publishing content on LinkedIn.
- Why content marketing matters.
- Adding value by sharing relevant content.
- Maximizing keywords.
- Build a massive following using LinkedIn Pulse.
- LinkedIn groups.
- Create your own LinkedIn Group to position yourself as the go-to expert.
- Social selling on LinkedIn.
- Making social selling a success.
- LinkedIn Sales Navigator.
- How to launch a business page.
- Create LinkedIn Ads that generate traffic and convert.
- Introducing to Sponsored InMail.
- Set up and manage your campaign.
- Identify a target audience and set up your bid.
- Use the reporting tools and optimize your campaign.
- Best Practices to boost performance.
- Measuring the ROI of your social selling efforts.
- Key Takeaways.
WHO SHOULD ATTEND?
- Managers
- Executives
- Sales and Marketing people
- People who want to use LinkedIn to generate leads for their business.
- People who want to build their brand as the go-to expert in their industry.
METHODOLOGY
Fully hands-on training.
TRAINER’S PROFILE
Yathavan Nadarajan
Yathavan Nadarajan is a social media strategist & founder of Ommtech Digital Marketing Academy, a Digital Marketing agency. He holds a BSC (Hons) degree in Software Engineering and has 10 years’ experience in Social Media Marketing.
An HRDF certified trainer, Yathav has also been approved by the Digital Marketing Institute, UK to conduct Digital Marketing certification programs. He is a seasoned Social Media practitioner and trainer, helping brands to develop their digital marketing strategies and campaigns. He has conducted numerous social media marketing training programmes throughout the country as well as several social media marketing workshops for both SMEs/SMIs. He is a popular invited guest speaker to various audiences and organizations, sharing his passion for Digital Marketing.