09:00 – 18:00

Monday to Friday

Bukit Tinggi

Batu Nilam 4A,

016 202 4852

Welcome to Ommtech Digital Marketing Academy. The digital marketing experts are here to help.
January 21, 2019

09:00 – 18:00

Monday to Friday

Bukit Tinggi

Batu Nilam 4A,

016 202 4852

Facebook & Instagram Marketing Mastery Training

Facebook & Instagram Marketing Mastery Training – 2 days

 

Duration:

2 days – 9am – 5pm

 

Programme Overview:

This two-day training program will introduce Facebook and its feature for business branding and marketing. Participants will learn how to reach their target markets and how to run effective Facebook advertisements. Participants also learn how to effectively use Instagram to create brand awareness.

 

Programme Benefits:

  • Understand your sales funnel
  • Understand how to create and manage an effective Facebook page
  • Learn to create super optimized Facebook page & Groups for your business
  • Understand effective Facebook advertising methods
  • Understand Facebook Ad manager
  • Understand how to effectively use Instagram to build your brand
  • Understand how to learn effective Instagram ads

 

KEY CONTENT

Day 1
Time: 9.00am – 5.00pm
Break: 10.15am – 10.30am / 3.15pm – 3.30pm
Lunch: 1.00pm – 2.00pm

 

MODULE 1 – INTRODUCTION TO SOCIAL MEDIA MARKETING AND PRINCIPLES OF SOCIAL MEDIA

  • Different Social Media Marketing channels
  • Digital Marketing Sales Funnel
  • Social Media Marketing Process

 

MODULE 2 – KEYWORDS ANALYSIS

  • Google Trends
  • Keyword Research & Analysis
  • Keyword Tools

 

MODULE 3 – INTRODUCTION TO FACEBOOK

  • Introduction to Facebook
  • How does Facebook fit into a wider social media strategy?
  • What does Facebook have to offer businesses?
  • Facebook terminology
  • Personal Profile
  • Personal branding thru Facebook
  • Facebook Timeline
  • Facebook Stories
  • Comment functions
  • What is Facebook Connect and what does it make possible?
  • Adding ‘Share’ and ‘Like’ buttons on your own website

 

MODULE 4 – FACEBOOK GROUPS

  • Introduction to Facebook groups
  • Effective use of Facebook groups – Learning & Customer Support

  • Facebook Group – Watch Party

 

MODULE 5 – FACEBOOK VIDEOS

  • Introduction to Facebook videos
  • How business can leverage from Facebook videos
  • Facebook Live Video Techniques

 

Day 2
Time : 9.00am – 5.00pm
Break : 10.15am – 10.30am / 3.15pm – 3.30pm
Lunch : 1.00pm – 2.00pm

 

MODULE 6 – FACEBOOK PAGE

  • Facebook Page
  • What makes a successful Facebook Page?
  • How to set up a page
  • Facebook Engagement
  • How much content to produce? Content Creation vs. Content Curation

 

MODULE 7 – FACEBOOK ADVERTISEMENT

  • Facebook Ads – CAMPAIGN: Marketing Objectives
  • Targeting – the core audience
  • Targeting –Lookalike audience
  • Targeting – a custom audience
  • Data and demographic targeting
  • A/B Testing and optimization
  • Ads in Facebook Messenger
  • What is Facebook Pixel?
  • How to Install the Facebook Pixel
  • Use the Facebook Pixel for Remarketing/Retargeting Ads
  • Using Facebook Pixel to Measure, Optimize, and Build Audiences for Campaigns
  • Facebook Insight
  • What can be measured and monitored?
  • Facebook Analytics
  • Successful Facebook Campaigns & Best Practices

 

MODULE 8 – INSTAGRAM MARKETING

  • Instagram Marketing
  • Instagram & Hashtags
  • Insta stories

  • IGTV

  • Instagram Business Profile

  • Instagram buying objective
  • Running effective Instagram ads
  • Successful Instagram Campaigns & Best Practices

 

AUDIENCE

This program is a must buy-in for managers, executives, sales and marketing teams who want to generate more brand exposure and leads.

 

METHODOLOGY

Participative and practical – Emphasizing learning through experience, both from structured activities:  Hands-on, video screening, case studies, and exploratory discussions.

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