09:00 – 18:00

Monday to Friday

Kapar

KU 13, Pekan Kapar

016 202 4852

Welcome to Ommtech Solutions. The digital marketing experts are here to help.
February 24, 2018

09:00 – 18:00

Monday to Friday

Kapar

KU 13, Pekan Kapar

016 202 4852

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6 Social Media Marketing Strategies

OMMTECH-POST-IMAGE4Social media marketing is an essential part of business marketing. With new social media platforms and tools constantly emerging, it will be easier to get lost in the crowd. You need to have a good social media marketing strategy if you want your voice to be heard. Here are 6 social media marketing strategies you can start with.

1.Use Short Video for Your Marketing and Share it in Twitter, Facebook and other Social Media Platforms.

With the ever growing popularity of YouTube, Instagram, and Vine, short videos are a great way to introduce your products and services. You can use creative storytelling to bring your message to your audience via short videos. Next, you can share the videos in different social media channels like Twitter and Facebook.

2.Understand You Audience Persona

Not all your audience from different social media channels has the same persona. Instagram audience is different from LinkedIn audience. When you plan your contents for your social media marketing, your audience persona in particular social media channel needs to be taken into consideration.

3.Create Content that Users Like to Share and Re-tweet

Spend some time to find what exactly your audience is looking for. Share contents that can add value to your audience. Share something that can help them solve their problems. Share something which your audience finds is worth sharing with their contacts.

4.Encourage Your Audience to Share Their Story

Always find a way to connect your product/services to your audience. Get your customer to snap a picture with your product and share it in your social media channels. Encourage your customer to share their experience with your products. A good testimonial from your customer will add more value to your social media presence.

5.Learn More about Your Customer

Try to learn more about your customers. Use poll, quiz and open-ended questions to learn more about what your customer think about your products or services. An input from your customer can help you to improvise your services and bring your business to next level.

6.Use Captivating Visual Contents

Visual contents are the driving force in rapidly evolving social media marketing. More and more businesses use visual contents to reach out to their targeted audiences. Visual content is a great way to communicate with your audience and it sends out the message quicker. You can use infographics, memes, presentations, and videos as part of your visual content marketing.

Over to You

Above are some of the proven successful social media marketing strategies. How about you? Are you using any social media marketing strategy to bring more followers your way? What type of social media marketing strategy has worked best for you? Do share your comments with us!

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5 Ways of Using Video for Your Social Media Marketing

OMMTECH-POST-IMAGE3Have you used video as one of your social media marketing tools? If you have not used video as one of your social marketing strategies; the time is now. Videos are fun and informative. They keep your audience interested.The number of video being shared in Facebook is rapidly increasing. Ever growing popularity of YouTube, Instagram and Vine encourage more business to explore the video marketing.

In this article, you will discover 5 ways of using video for your social media marketing.

1: Create a Video Tutorial

You can start creating tutorial video to teach people “How to do something”.

Example:
-How to exercise?
-How to cook pasta?
-How to do video editing?
-How to do photoshoot?

2.Interview

You can interview experts from your industry and share the video with your audience. The interaction between two people during an interview can be more engaging for the audience. You also can prepare some questions which the audience is likely to ask and get the expert to touch on this topics during the interview.This method can help the audience to find solutions for their problems. If the content of the video is good and helpful, the audience will share it with their friends and professional circle. This will increase your visibility and make your video viral.

3.Behind the Scene Video

You can create behind the scene video involving your employee and your business process. This is an interesting way to show your fans/followers,the people behind your business. These videos will create closer relationship between your business and fans/followers. Behind the scene video also a great way to showcase your company culture to your fans/followers.

4.Showcase Customer Testimonial

Nothing can beat a testimonial from a happy customer. Interesting video testimonial from your customers can add more value to your business. Try to come out with unique ways of putting your customers’ testimonial into a video. These testimonial videos can definitely be good marketing tools for your business.

5.Reveal a New Product

You can create a fun and unique video to reveal new products from your company. You can create short video series to reveal your new product. This is a fun way to increase your audience’s natural curiosity. The audience will anticipate what is coming next.

The next time you come across an interesting video in social network, take note of the idea they try to spark. Do you using different techniques in your video creation? Please share your ideas in the comment.

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Social Media Marketing Guide to Small Business

OMMTECH-POST-IMAGE2The marketing mantra for the past few years have been all about social media. Every business owners are venturing into the social media bandwagon. MNC companies and simple home-based business now have Facebook page. If you haven’t used social media to market your product and services, you’re going to love how easy it is to get started.

Why social media and how it can help to boost your business?
The most important issues every small business owners need to address in the beginning of their start-up is limited resources. As a startup, you need to accomplish a lot with limited resources.Traditional marketing methods will cost you more money and drain your money sooner than expected. On the other hand, Social Media marketing is pretty low-cost and gives you an opportunity to meet new business leads and customers. It is absolutely free to start market your product and services in Social Media. But you have to compensate the money you save with your time. To see the result in Social Media, you need to invest your time. A proper planning and efficient use of resources is required to achieve the result you need.This guide is for business owners who are new to Social Media but want to learn how to establish and build their brand using Social Media.

Plan your Social Media Strategy
Until the destination is clear, many are hesitant to begin. Sit with your team and plan what is the main objective of your social media campaign and how you want to execute the social media campaign.

Choosing Right Social Media Platform & Setting up Accounts
There are many social media channels. For a beginner it will be a tough job to participate
effectively in all this social media channel. Focus on selected number of social media channel and build your presence. Then diversify slowly to other social media channels. Facebook is wellknown and most popular social media channel. Other frequently used social media channels are Twitter, Youtube, LinkedIn, Pinterest, Instagram, and blogs. Once you decide which channel you want to start with, be sure to secure your brand username in each social media channel.

Setting Targets
Most of the businesses tap into social media to achieve specific target. When you plan your social media campaign for your brand, you need to set specific target. Some of the common social media targets are:

  • Generating new sales lead
  • Generating sales
  • Increasing brand awareness
  • Increasing customer loyalty

Social media marketing also help companies to increase productivity. Big brands are using social media channels to provide effective customer service. Social media also help businesses to increase awareness of product issues or improvements. Big corporations use social media to identify customer issues with products and services.

Another important area you need to address while setting the social media target is advertisement cost. If you want to accelerate your social media performance, it’s crucial you explore paid advertising options. Some of the question you should ask yourself while planning your social media budget is:

  • How much should you pay for a Facebook like?
  • How much should you spend for Facebook sponsor stories?
  • How much should you spend for Twitter promoted content and promoted accounts(promoted accounts help increase the size of your twitter following)?
  • How much should you spend for LinkedIn advertising?
  • How much should you spend for LinkedIn sponsored updates?

If use strategically, social media advertising can produce great results. Do not dismiss social media advertising.

Social Media Policy
Once you decide to put your brand in social media, you need to enact a social media policy for your company that explains how the social media channel can be used and the guideline of communicating in the online world. A proper social media policy educate the employee on what is the right method of using social media and provide ground for company to take corrective action against those who fail to obey.

Content Strategies
Content is the key to social media success. You need to share great contents in your social media channel to attract the crowd. You need to learn creative way of producing and publishing contents. As a content creator you need to be able to generate an unending stream of unique contents. Once you decide what kind of contents you want to share with your audience, you need to develop a working editorial planner in which you can plan and track your content, and after it’s published, record results.

Connect to your customers
Speak to the person, not the machine. Connecting to your customer is the key to social media success. The sales are closed by a real person who is behind all those social media profile and screen name. While sharing your social media contents, emphasize how you can add value to them. You need to show them that they can trust you. Interactivity is the USP of social media marketing. Unlike any other marketing method, in social media you can interact with your customers immediately. Always respond to your customer inquiries and find way to interact with them in regular basis.

Monitoring & Analytic
Social media marketing can help to increase brand awareness and allow you to engage with your customers. However to achieve great success in you social media marketing you need to measure and analyze your results.

Building a team
There are multiple social media channels that you need to build your social media presence, but things can go terribly wrong if campaign is poorly executed. You need to have the right people in you social media teams. You need to select people who are passionate about social media and creative. Social media success is teamwork and you need to choose a team player to be part of your social media team. The team members should clearly understand your company social media objective and goals. Once the team has been selected, they need to be briefed about your company social media policy. This is very important to avoid any kind of social media related disasters.

Processes
Step-by-step processes on how to execute the social media campaign should be identified.Everyone in the social media team should follow this process accordingly to achieve targeted results.

Social Media Mishaps
You need to be prepared to handle any kind of social media crisis or mishaps. You need to plan for the worst, hope for the best. Learn how big brands are handling their social media crisis and be prepared to tackle any problems that come in your way. Incorporate online reputation monitoring solutions in your social media campaign. You need to have a way to gather news about your business, product, and services. If any issues arise, be ready to tackle them in the beginning stage.

Perfecting Social Media Campaign
You need to be very consistent in your social media efforts. Execute the social media campaign as per you plan. To stay on top of your social media plan, review your metrics report regularly. If can review your metrics every week. Based on your social media result, make adjustment for anything that’s not working. Improvise your strategy and move forward.

Finally, when you use social media to build your brands online presence, the most important thing to remember is that social media marketing is a marathon, not a sprint. Consistently follow the given social media guides and you’ll be seeing the successful results

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