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Social media marketing is an essential part of business marketing. With new social media platforms and tools constantly emerging, it will be all too easy to get lost in the crowd. You need to have a strong social media marketing strategy if you want your voice to be heard amidst the crowd. Here are 6 social media marketing strategies you can start with.

1. Use Short Videos for Your Marketing and Share them on Twitter, Facebook, and other Social Media Platforms.

With the ever-growing popularity of YouTube, Instagram, and Vine, short videos are a great way to introduce your products and services. You can use creative storytelling to bring your message to your audience via short videos. Next, you can share the videos on different social media channels like Twitter and Facebook.

2. Understand You Audience Persona

Not all your audiences from different social media channels have the same persona. An Instagram audience is different from a LinkedIn audience. When you plan your contents for your social media marketing, your audience persona in particular social media channel needs to be taken into consideration.

3. Create Content that Users Like to Share and Re-tweet

Spend some time to determine what exactly your audience is looking for. Share contents that can add value to your audience. Share something that can help them solve their problems. Share something which your audience finds is worth sharing with their contacts.

4. Encourage Your Audience to Share Their Story

Always find a way to connect your product/services to your audience. Get your customer to snap a picture with your product and share it on your social media channels. Encourage your customers to share their experience with your products. A good testimonial from your customer will add more value to your social media presence.

5. Learn More about Your Customer

Try to learn more about your customers. Use a poll, quiz and open-ended questions to learn more about what your customers think about your products or services.  Input from your customers can help you to improvise your services and bring your business to the next level.

6. Use Captivating Visual Contents

Visual contents are the driving force in rapidly evolving social media marketing. More and more businesses use visual contents to reach out to their targeted audiences. It is a great way to communicate with your audience,  finding out the message quicker. You can use infographics, memes, presentations, and videos as part of your visual content marketing.

Over to You

Above are some of the proven successful social media marketing strategies. How about you? Are you using any social media marketing strategy to bring more followers your way? What social media marketing strategy has worked best for you? Do share your comments with us!

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